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Have you ever wondered who is doing the story game better Instagram or Snapchat? Now, let’s give Snapchat some credit since they introduced the idea of video stories to the digital world. However, Instagram quickly followed giving their users the ability to add stories to the already visual platform.
Here, we #Love Instagram stories and use them mainly for our business page’s story every weekday. Here are some of the reasons we use it and think we can convince you to as well.
Snapchat only allows one text area to be applied to the photo which is extremely limiting to users for personalizing their photos. On the other hand, Instagram allows endless amounts of text boxes to be added to the photo, even allowing users to overlay text.
Instagram also allows users to add text by tagging a user, location, or hashtag within the text. Being able to participate in a hashtag or adding your location will connect you with other users participating in the tags or event.
Snapchat allows you to post something on your story and add it to a community story if you are close to an event but it doesn’t ensure that your audience is going to watch the community story to view your contribution, it’s just a great added PR feature.
Instagram stories also have a multitude of recording features. For one, Boomerang partnered with Instagram to allow users to record Boomerangs through the app instead of having to go to the separate Boomerang app. Instagram’s recording also has hands-free recording which has been an amazing addition for businesses who want to show hands-on demonstrations of their products! However, one downside for Instagram is the recording time limit, which expires after 15 seconds.
Snapchat has taken advantage of the Instagram time limit and allows their users to record a seamless video made of multiple 10-second clip recordings as long as you continually hold down the recording circle. Snapchat also has a loop feature so your users watch the same clip on repeat until they physically tap to go to the next clip.
Even though Snapchat is leading in creative face recognition filters as well as allowing users to incorporate their Bitmoji, a lookalike person emoji custom to each user, these are not necessarily beneficial features for a business account.
As previously mentioned, Instagram stories allow you to tag users, locations, and hashtags, which is a huge advantage that encourages collaboration between other users and helps both users gain exposure to their accounts.
Instagram stories have also upped the ante for even more interaction with a new polling feature that allows you to take a survey of your followers! If you want to read more about new Instagram updates, check out our past blog here.
Overall, Snapchat is a great platform for personal communication and a relaxed atmosphere but Instagram stories truly bring beneficial exposure to your brand and account.
Instagram stories have provided the already visual platform with another outlet for more personalization and video content. By using this, it could generate leads to your website and should be taken advantage of by all business accounts. We love using our Instagram stories to share behind-the-scenes views into our company as well as showcase our office and culture.