Whether your small business is just starting out, or you’re well-established and looking for a brand refresh, check out these social media tips for small businesses. They will help you stand out from the crowd while also keeping your current (and future) followers engaged and excited to see what’s to come from their favorite local business (hint hint, that’s you). 

You already know that your small business needs to make its mark using social media, but maybe your inspiration is running dry with what to post or how to interact with your followers in the most effective way. Fortunately, South Street & Co. has plenty of perspective on this as a small business ourselves. We’re here to offer you some social media tips for small businesses that will make your social media channels work for your business.

You heard it here first: 81% of people use Instagram to help research products and services. That means if you’re not using Instagram to its full potential, you could be missing out on a lot of interest from potential customers. It seems like a no-brainer that one of our social media tips for small businesses is to keep your feed active, your visuals appealing, and your interactions frequent, but it can be easy to let your grid-game slip. If inspiration for what to share on your feed is the problem, here are some of our go-to’s to get you back on track.

Fan favorites

These products or services got your business to where it is right now. Remind your followers why they love your small business by going back to basics and showing off what your company does best. Displaying your most popular offerings front-and-center every once in a while will jog your customer’s memory as to why they chose your business and encourage them to keep coming back.

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Incorporate your voice

Has it been a while since you’ve really talked to your followers? Then make an effort to bring personality to your brand by creating content that comes straight from you. 

A great tool for this is making the most out of the Stories tool on your top social media channels (no wonder every social media platform has Stories now, they really bring up engagement!). Whether it’s a short video of you passionately speaking about your business or an infographic answering FAQs, your customers want to hear from the star behind their favorite local business! 

As an example below, you can see how Kaitlyn likes to keep the South Street & Co. IGTV feed full of personalized and informational content for all of our followers interested in general marketing tips.

Reposting

Spotlighting your customers using and loving what your business has to offer is a win-win way to show off your brand and engage with your followers all at once. Positive reviews are one of your best assets when it comes to marketing your small business. These reviews can also be formatted into content for your social media pages. 

Another one of our social media tips for small businesses that brings excellent results to all parties involved is making your small business network really work for you. By partnering with other local businesses to repost each other’s content, you’re both able to expand your reach to new potential customers while fostering the feeling of community in your area.

If you’re still searching for more inspiration, feel free to check out our Putting the ‘Social’ in Social Media downloadable to dive deeper into ways to use your social media platforms to the fullest. Another great tool to help you with your company’s social media revamp is Iconosquare, which is a platform we use for anything related to Instagram analytics, engagement and hashtag research.  Check them out to see how you can get started with a free trial for your small business.

For one-on-one guidance on how to strategize for social media, schedule a free 30-minute consultation with us today, and we will be happy to share how our team can help you reach your social media potential!