PS: This post may contain affiliate links. If you click through my referral link, at no additional cost to you, I may earn a small commission if you make a purchase. Thank you for supporting South Street & Co. Read my disclosure policy.
Poinciana small business marketing is a great way to boost your company’s presence in the local community. We are here with some industry secrets on how you can effectively get your small business where you want it to be.
When it comes to Poinciana small business marketing, there are so many different strategies you can test to see what works and what doesn’t. But who has time and which of those marketing strategies are actually going to help your small business? We are here to help you push through the trial-and-error phase and get started on the right foot with the tools you need to successfully market your small business.
As a small business ourselves, we know which marketing services will work and translate into tangible results for you. There are hundreds of ways to go about it, but we are going to provide you with some tried-and-tested techniques that we have used to help ourselves and our clients succeed.
Focus in On Your Brand
With any Poinciana small business marketing strategy, you need to be intentional. Everything you do — every ad, post, blog, etc. — should reflect you and your brand. Consumers trust brands that look well-established and cohesive. It is your job to make sure that every marketing effort you push into the community is an accurate depiction of the small business you own.
Create or Strengthen Your Google My Business (GMB) Profile
Your Google My Business profile is often one of the first things people will see when they look up your business on Google. It is your chance to show off your small business by sharing all kinds of information, including:
- Event info
- Store hours
- Contact info
- Testimonials and reviews
If you regularly post on your GMB profile and ensure that everything is up to date, you will be much better off and your small business will stand out more than ever before.
You can see how our GMB profile is regularly updated to keep our clients and followers up to date with what we have to offer! Keeping our target audiences in the know is essential for our success.
This tip can drastically boost your Poinciana small business marketing efforts. Your GMB profile is a huge asset to your business — if you use it correctly.
Develop an SEO Strategy
A strong SEO (Search Engine Optimization) strategy is another secret to success that all small business owners should know. Finding relevant topics for your content helps you to optimize your presence online, which helps search engines like Google direct potential customers to your website — creating new leads for your business. This is another way to stand out among the local competition by implementing strategies that we have effectively used time and time again.
Boost Your Social Media Presence
One final Poinciana small business marketing secret we can give you is that social media is a powerful and free tool. Use it.
Yes, there are instances in which you can pay to place ads, but organic social media is completely free and can make a huge difference for your business. Small businesses can especially benefit from having an active social media presence across all platforms, so make sure this is an active part of your marketing strategy.
Still Not Sure Where to Start? We Can Help
Managing a Poinciana small business marketing strategy all on your own can be challenging. No need to worry — we are here to help.
At South Street & Co., we have tons of experience working for small and medium-sized businesses and know what it takes to implement a strong marketing strategy. If you are interested in working with us, fill out the form on our site, and we’d be happy to help your small business succeed!