Let’s take a deep dive into the “why” and “how” of using Orlando review marketing for your service-based businesses.

When collected and used authentically, testimonials can be a powerful tool to boost your reputation, enhance credibility, and build trust with potential clients and your community. We’ve put together our top insights and recommendations below on the power of testimonials for Orlando review marketing.

Why Trust and Credibility Matter for Service Professionals

Trust and credibility are crucial for service professionals because they are primary elements in a company’s reputation and client loyalty. Clients rely on the knowledge and skills of service professionals and need to trust the quality of service provided. Credibility can be a driving factor in whether a client chooses your business or a competitor’s. In fact, 97% of consumers read reviews online to search for a local business.

The Benefits of Testimonials

Testimonials are an extremely powerful tool for service-based businesses. They build trust, influence decisions, and strengthen reputations. Here’s a closer look at the key roles of testimonials:

• Reinforcement of reputation: When happy clients share their experiences, it creates a positive impression on potential clients.
• Evidence of quality: Testimonials often highlight your company’s unique values and strengths, offering tangible evidence of the quality you deliver.
• Differentiation of your business: Amongst competitors, a business with an abundance of good reviews stands out, setting you apart as a preferred choice.
• Improved Search Engine Results: User-generated content, like testimonials, enhances your online presence by boosting search engine rankings and visibility.

Collecting Testimonials

When it comes to getting testimonials for Orlando review marketing, there are a few ways to go about it. Our top pick is to run a review marketing campaign using client emails and phone numbers. Another option is simply sharing the Google review link from your Google Business Profile – it’s easy and very beneficial. Google does the link creation for you, and those positive Google reviews can give your search engine ranking a boost! 

Here’s a quick demonstration of how to pull the Google review link from your Google Business Profile. (Note: if you don’t have a Google Business Profile, check out our blog on how to create one here!)

• Step 1: Log in to your Google Business Profile
• Step 2: Select “Ask for a review”
• Step 3: A pop-up box with your review link will appear.
• Step 4: Copy the link and send it to one of your past or present customers.

Showcasing Testimonials

Now that you have testimonials, what should you do with them? Start boosting your credibility by incorporating them throughout your company’s marketing assets. Here are our favorite spots to add testimonials:

• Website Homepage
• Website Service Pages
• Email Marketing
• Social Media
• Blogs
• Print Collateral
• Case Studies

It’s important to choose the most genuine and authentic reviews. Here are a few examples of great reviews to share:

• Example 1: “Three short years ago South Street & Company, led by Kaitlyn Study, began providing professional services to our firm. The first assignment was to assist in rebranding the firm, that progressed to preparing the written bios of staff and projects. We furthered our relationship to what I would call “Coaching”. The result was a 150% increase in revenue. Thank you, Kaitlyn.” – Michael Rudd
• Example 2: “The team at South Street has taken our business to the next level! They are on top of it and make it painless for us! We have worked with multiple SEO campaigns and they are the least pushy and the most productive! 10/10!!!” – Stacey Johnson

Both of these testimonials have a genuine customer voice, explain the service we provided, and boost excitement for the reader.

A Quick Recap!

Testimonials are powerful tools for service-based businesses, nurturing trust, influencing decisions, and reinforcing reputations. To collect testimonials for Orlando review marketing, we recommend a review marketing campaign via email and phone. Don’t forget to showcase your testimonials by incorporating them strategically across your marketing assets, prioritizing authenticity for maximum impact.

For help with your review marketing campaign and Google Business Profile review management, schedule a complimentary consultation with us today!