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Interested in learning more about local SEO? Here are four more steps to move you in the right direction:
Step 4: Track Keyword Rankings & Allow Google To Crawl Your Pages
You won’t really know how well you’re ranking for local SEO until you see the results. We use a resource called Moz to track keywords and learn where we stand in search results. Once you’re done optimizing your pages and blogs, add keywords to identify areas of opportunity or concern.
Another vital factor to maximize your chances of ranking is to verify your website with Google Search Console. GSC allows you to crawl the page’s URL that you just recently optimized to notify Google that the pages exist and are ready to be considered. You can also use this tool to look at your website’s performance to determine which pages are getting the most impressions and clicks.
Step 5: Claim Your Google My Business & Optimize It
You know that box of information that pops up on the righthand side of Google when you search for a specific company? That box is a goldmine in the SEO world and your business has one too. Claim your Google My Business listing and fill out all the information in detail (and with keywords if you can swing it!). Doing so will allow your business to appear more credible to Google, which will increase search visibility.
We also recommend posting updates each week and encouraging your consumers to leave a review on Google so that you’re able to build up that platform as if it were a social network. Let’s just say: The stronger your relationship is with Google and its platforms, the more rewarding it will be.
Step 6: Submit Local Listings
There are endless amounts of business directories online that could increase your search visibility. Websites like Bing and Yelp are incredibly popular for business discovery and reviews that could earn you even more leads. There are even industry-specific directories that may serve as a better fit for your company.
If you spend an hour or so a week inputting your NAP (Name, Address, Phone Number) into local listing websites, you could drive that much more traffic to your business. It’s truly a win-win!
Step 7: Refresh & Repeat!
If you’re determined to improve your local SEO efforts, utilize this checklist monthly to ensure the most accurate results. SEO is a marathon, not a sprint– so don’t be discouraged if rankings are fluctuating or if you aren’t getting the results you desire right off the bat. Remember: Consistency is key and content is king!
Click here for a free downloadable to help hold you accountable with your SEO efforts!
If you’re overwhelmed with the lengthy steps it takes to master local SEO and grow your business, we do it all for our clients and we’d love to do it for you. Contact us today or fill out the form below to set up a free 30-minute consultation with our owner, Kaitlyn: