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Marketing Guide: 4 Steps To Building Your Brand with Storytelling

Our owner, Kaitlyn, does a live video every single Monday where she often tells a story about our company and how we managed to persevere. Storytelling humanizes your brand, makes your business seem more relatable and allows you to celebrate the way you differ from competitors. It’s a great marketing strategy that you should carry with you for the rest of time. Here’s a guide to help you hit all the soft spots when building your brand with storytelling.

Storytelling has become an incredibly popular form of writing utilized on social media platforms. From websites like Reddit to Instagram, writers and business owners have the opportunity to share their stories for everyone to see. Popular Instagram account, @HumansOfNY, has completely changed the long-form content game by capturing their audience with compelling stories. This is the perfect example for why you should use our steps when building your brand with storytelling! Maybe highlight your employees, your behind-the-scenes process or your journey about starting your business from the ground up!

This freebie was designed to help you build your brand with storytelling. If you’re looking for other ways to grow your business, we can help! At South Street & Co., we specialize in SEO, social media, blogging, email marketing, product photography, design, coaching, and more. Schedule a free, 30-minute consultation to go over your marketing goals and let us know what you’re looking for out of an agency. With over five years of experience helping our clients grow their online reach, we’re confident we can help your business meet its fullest potential. Let’s get started!

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