Reviews are the backbone of your business- they do the talking for you. Here’s how to earn them and own them.
As an agency, we see reviews through the lens of our marketing vision. When they’re positive, they’re powerful. One of the services we offer is review marketing, where we obtain an email list from our clients and craft an email asking for ‘rave reviews’ in order to increase the likelihood of earning positive feedback.
By doing this, you’re staying top of mind and asking your satisfied consumers to help you spread the word so that other people like them can find your products and services.
Here’s why reviews are wildly important for the sake of your business’ growth:
They Spread Brand Awareness
Think about it: when you search for a specific product or service on Google, there are businesses that appear that you’ve likely never heard of before. But, if a business had multiple 5-star reviews, I’m sure you’d read them. And I’m sure you’d consider them even more than the one that was in the number one spot with less compelling stats. Reviews not only spread awareness, but they also entice clicks & build trust.
They Sell Your Products & Services For You
Oftentimes, people stop and read the reviews on Google without deep-diving into the website to find answers. This is why having a well-established, thorough Google Local page can truly make all the difference in the long run. With a strong amount of reviews, potential prospects should be able to determine if you have what they’re looking for.
They Bring Light To Your Unique Selling Proposition
Reviews allow your business to understand the very reason people choose you. If it weren’t for that specific product or service, your customers may not be as loyal as they are. Use this information for future marketing efforts. Your unique selling proposition is what makes you differ from the competition. Read each and every review to determine why your consumers keep coming back.
They Help Your Brand Build A Trusted Reputation
Reviews essentially encompass the same marketing tactic as word-of-mouth, except they live on your Google Local page.
These real reviews from real customers hold an enormous amount of weight. The more positive reviews you have, the stronger your reputation. And vice versa.
They Hold You Accountable
If you’re a business who sets high expectations for your brand, reviews are going to hold you to it. As a business, it’s your responsibility to uphold the expectations you’ve set for your team. If you fail to do what you promised to do (and what your consumers paid you to do), you better believe reviewers will do what they can to prevent other people from making the same mistake.
They Increase Traffic To Your Website
If your reviews are glowing, people are going to want to learn more about your business’ story. They’re going to want to know the details behind this magical service you do so well and how quickly you can get them in. Good reviews spark interest, which in turn, drives traffic to your website.
They Grow Your Business
Ultimately, your reviews and testimonials are one of the driving factors people choose you over your competitors. They read what other people have to say about you and your reputation, and they develop a connection. Connections and trust earn you customers. The more customers you have, the more your business grows.
If you’re interested in learning more about review marketing, fill out the form below to chat with Kaitlyn, our Owner and Creative Director. It’s our job and passion to help businesses like you grow and we’d be thrilled to have this opportunity to spread your story!