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Are you struggling with your lawn care marketing? Here are 3 Orlando lawn care marketing tips you can implement today.
Digital marketing for lawn care is an excellent tool that can help you increase your customer base and produce more profits. Brian Halligan, the co-founder and executive chairperson of HubSpot recently stated that “people shop and learn in a whole new way compared to just a few years ago, so businesses need to adapt or risk extinction.”
You can gain more leads and jobs by using digital marketing methods such as ads, review marketing, emails, and social media. Read below for our experts’ 3 Orlando lawn care marketing tips you can implement today.
Connect with customers on Google Business Profile
If you’re in the lawn care industry, utilizing Google Business Profile is essential. Your customers can compare location, ratings, and reviews with a strong Google Business Profile. Potential clients may search for a “landscaping business near me.” Don’t leave customers guessing about your business’s essential details. Use Google Business Profile to cultivate consumer relationships and build a strong online presence to attract new clients.
Set up a Facebook Business page
Facebook is an integral component of any lawn care business. Not only does it help you engage with your clients, but it also helps to grow your audience, humanize your company, increase your brand power, and showcase your work. Social media is essential to maintain an active and trusted online presence. There are billions of active users on Facebook. As a business owner, you must stay as current as possible to be seen by potential online customers and maintain credibility. Consider making a Facebook post or ad to remind your customers about services you want to promote or services they may need a reminder about.
Next is Emails
Email marketing is one of the most effective ways to reach customers and prospects. As a lawn care company, email should play an important role in your marketing strategy. Promoting your seasonal services to your customers can tap into a goldmine of revenue.
Your business’s annual add-on services, like fertilization and holiday decorating, should be promoted by email. With email marketing, you can provide helpful information for our consumers resulting in revenue.
These Orlando lawn care marketing tips will continue increasing your engagement and leads. Our team of experts at South Street & Co. will help develop a strategy to help you succeed. Get a discovery call on the books today to see how we can increase your digital presence.