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Local SEO is more important now than ever. If you’re not already using Google Maps, our Orlando Google Maps marketing agency can show you why and how you should utilize this crucial SEO tool.
Nearly half of all Google searches have a local component, meaning that if 100 people search for a septic company and live in Mims, Florida, 46 of their searches would be some variation of “Mims septic company.” Google takes this search request and returns a list of companies in the area that best match the users’ search criteria.
You can see why an optimized Google Business Profile combined with a local SEO strategy is the best combo for getting your business to stand out. Fortunately, we are an Orlando Google Maps marketing agency, and we have the tea on how to use Google Maps to showcase your business to the right audience.
What Is The Google Map Pack?
The Google Map Pack, also called the Local Pack, Three-Pack, or the Google Local Map Pack, is a collection of three (sometimes more) search results that appear next to a map of the area you’re searching. Google Map results typically list the businesses’ contact information, including their address, phone number, website address, hours of operation, customer reviews, and more.
It works because Google’s algorithm determines which businesses are most relevant to your search criteria and your location, and displays them above the rest of the search results. We all want to be at the top of the search page, right? So, let’s figure out how to best optimize your Google Business Profile so that it appears in the Google Maps results.
How To Optimize Your Listing For Google Maps
There is no magic bullet to get listed in the Google Map Pack; instead, you need to employ a combination of SEO tactics to enhance your online visibility and increase your chances of securing a coveted spot in the local search results.
Here are some methods we use to help our clients secure those highly-sought after top spots.
- Create or claim your Google Business Profile listing – Your Google Business Profile (GBP) listing is free and acts like an “open” sign for your business in the online world.
- Fill out your GBP listing completely – Include everything you can about your business, including all of the services you offer with descriptions of each service. Include photos of your business and populate the Q&A section with some of the most frequently asked questions you get from your customers (or think you will get from potential customers).
- Use keywords in your GBP listing – Spend some time doing in-depth keyword research (or let our Orlando Google Maps marketing agency do it for you!) to find out which search terms are the best combinations of the services you offer and the phrases users are searching for.
- Start collecting reviews – Reviews are one of the most essential elements in a user’s decision-making process. In fact, 94% of consumers say positive reviews make them more likely to use or buy from a business.
PRO TIP: Ask each of your customers to leave you a Google review after you have completed their service.
South Street & Co. Can Get You On The Map
If you’re unsure where to begin when setting up your Google Business Profile, or terms like “optimize” make your head spin, that’s okay! That’s why we’re here. We help our clients use every resource at their disposal to boost their search rankings and get their businesses in front of a wider (and more receptive) audience.
Contact us today to schedule a complimentary consultation to discuss how our dedicated Google Business Profile experts can help your business navigate the path to online success and chart a course for increased visibility.
