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Our Orlando enterprise SEO services go beyond the sales pitch with content marketing. Find out how this tool can meet your potential clients where they are by offering them valuable information that sets your law firm apart.
Your law firm is unique because it focuses on a particular niche where you can delve into the specifics of your clients’ cases. Instead of knowing a little about a lot, your firm knows everything there is to know about your area of expertise.
Whether your niche is personal injury, disability, or immigration, your clients will find you if you use content marketing and SEO correctly. Our Orlando enterprise SEO services team specializes in content marketing, and our law firm clients are reaping the benefits. Here’s how it works.
What Is Content Marketing?
Content marketing is the practice of strategically creating and distributing valuable, relevant, and informative content to engage and attract a target audience. But it can’t be just any content – it should be optimized with relevant keywords and structured to enhance its visibility in search engine results.
The primary goal of content marketing in SEO is to improve your website’s organic search rankings, drive traffic, and, ultimately, convert visitors into clients by providing valuable information that addresses their needs or interests.
Why Is Content Marketing Important?
Content marketing is a way for your business to engage with your target audience in a way that’s not “sales-y.” When you create original, engaging, and informative content, clients will seek you out as experts in your field.
And Google agrees.
In its latest “Helpful Content Update” (HCU), Google announced that it will reward websites that offer valuable and user-centric content by boosting their visibility in search results. The HCU is a part of Google’s ongoing efforts to provide helpful, original content to users through search results. It boosts content that meets users’ needs while lowering the visibility of content created primarily for search engines, prioritizing more user-focused information in search results.
Content Marketing By The Numbers
If you’re not already using content marketing, you’re missing out on a simple way to reach your audience.
- 82% of marketers actively utilize content marketing.
- 70% of companies engage in content marketing.
- 56% of marketers leveraging blogging find it effective, with 10% reporting it yields the highest return on investment.
- 48% of companies with a content marketing strategy utilize blogging for leverage.
- 29% of marketers employ blogs or websites for lead attraction and conversion.
Note that we said “simple,” not “easy.” The concept is simple – consistently create fresh, engaging content, but that is not easy. It’s good that our Orlando enterprise SEO services team is highly skilled at creating content for our clients.
Isn’t it interesting that 56% of marketers who use blogging find it effective, but only 29% of marketers use it in their content marketing strategy? What a vast, untapped resource for your firm!
How To Effectively Use Content Marketing In Your SEO Strategy
Although social media is significant in content marketing strategies, blogging coupled with effective keyword optimization is the most impactful tool for enhancing search engine rankings.
Keyword Research
Keywords are the way to connect the services you offer with the services your potential clients are looking for. Our digital marketing agency uses tools to perform extensive keyword research that matches the highest search volume words and phrases with your core service areas—knowing what keywords are highest-ranked and when is crucial to the success of your SEO strategy.
Once we have established your core and secondary keywords, we can use them to optimize your SEO efforts.
Keywords On Service Pages
A successful SEO strategy is to use your core keyword throughout your website, sprinkling it in (where it sounds natural) on each service page. If your main practice is Long Term Disability, the phrase “Long Term Disability Lawyer” should find its way onto every page of your website. Secondary keywords can be used on service pages such as Long Term Disability Appeals or Long Term Disability Denials. Ultimately, you want your website to rank for all your keywords, with your core keywords ranking highest.
Keywords In Blogs
As mentioned above, blogs are the best place to use content marketing to share original, compelling content that gives the reader real value. The content brings readers in, and the keywords boost your rankings. The higher your rankings, the more visibility your website has and the higher your rankings will go. It’s like a cycle of success, and it all starts with content.
Creating consistent, helpful, SEO-optimized content takes skill – something we have in spades at South Street & Co. We handle the SEO strategy for several niche law firms in Central and South Florida and their website rankings show significant improvement due to our tailored approach and expertise in the legal industry.
Need Orlando Enterprise SEO Services? You Need South Street & Co.
Our team of SEO experts knows how to use keyword research, blogging, content creation, and optimization to boost your content marketing strategy, your rankings, and, ultimately, your conversions. Let us show you how we can get more clients through your doors, making yours the most sought-after law firm in your area of expertise. Contact us today to schedule a complimentary consultation.
