Local service providers can’t neglect SEO if they want to grow. Here’s how our Orlando enterprise SEO agency can help your business stand out in a digital landscape.

Have you noticed that your competitors always seem to be at the top (or near) of the Google results page? If you own a plumbing company and search ‘plumbing company near me,’ and your website isn’t one of the first few that appear, you need the skills of an Orlando enterprise SEO agency like South Street & Co.

These competitors are achieving prominent visibility on Google thanks to their effective utilization of SEO, which stands for Search Engine Optimization. SEO involves strategically implementing various techniques to enhance a website’s search engine-friendliness. This multifaceted approach comprises a range of critical components.

In this blog, I’ll share why your business needs SEO, what you should focus on, and how our Orlando enterprise SEO agency can help.

Why SEO Matters

In today’s landscape, if your business isn’t using SEO, you won’t appear anywhere in search engine results. Consider this: less than 1% of search engine users travel further back than page one of search engine results. The top traffic source for all websites is from organic search (also known as the search engine results page). You cannot have a digital presence without optimizing your website for search results.

So why won’t you appear in search results without SEO? Because search engines like Google won’t know where or when to present your website to users. SEO tells search engines what your website is all about. If we’re still talking about plumbers, your website needs to be telling search engines about how you are a plumber, and here are all the cities you’re doing business in, and here are all the plumbing services you do.

Otherwise, the next time one of your potential customers types in ‘emergency plumber,’ they’re just going to see your biggest competitor on their computer screen.

Key Elements of A Local SEO Strategy

A critical part of SEO for local service providers is local SEO. This differs from a national SEO strategy because it is intended to target customers only within the business’s service area.

Google Business Profile Optimization

Your Google Business Profile is a free business listing that allows you to appear in search results and Google Maps. Simply having the listing doesn’t do much for your business, you need to make sure it is completely filled out with information about your business, including:

• Business hours
• Services
• Service areas
• Regular updates with pictures
• And more

You will also want to ask your clients and customers to leave reviews for your business. Google wants to present searchers with valuable and relevant results, which means that it’s going to show your potential customers the most relevant businesses with the best reviews.

Local Keywords

Keywords are search terms that people searching for services type into Google and other search engines. You want your website to include keywords that are related to your business and services. However you don’t want every page to be stuffed full of the same keywords! It’s recommended that you find an experienced Orlando enterprise SEO agency to help you keep your website optimized for the right keywords.

On-Page SEO for Local Businesses

On-page SEO is anything that is ‘on-page’ on your website. This includes the content on the page, your visual assets, title tags, alt tags, meta descriptions, site speed, site layout, user-friendly navigation, and much more.

On-page SEO is one of our specialties, and it’s the most common service we provide for businesses throughout the state of Florida and the Southeast.

What We’ve Done for Businesses Like Yours

Since we first began as an Orlando enterprise SEO agency, we’ve helped numerous businesses get real results from SEO. One great example is from a long-term client of ours, a boutique law firm with three locations in Florida. Over the first two years we worked with them, we gave them a 75% increase in website traffic and brought in over 650 general interest form submissions – these were all potential clients interested in talking to them about their services.

What Can South Street & Co. Do For You?

SEO can be daunting, and it’s an investment. There are a lot of ‘SEO experts’ out there that give it a bad name, especially when they don’t really know what they’re doing. We pride ourselves on the full transparency and partnership we provide for our clients. There’s no smoke and mirrors, and no confusion about what kind of work we’re doing each month to move them towards their goals.

We consider ourselves your true partners in SEO, and each win you have is celebrated as a win for us, too. Schedule a call with us today to chat with us about our SEO services and more?