Orlando email marketing is still a major marketing strategy. Consider these ideas to help your email marketing list flourish.

I think Orlando email marketing is a must when it comes to a marketing plan. When I am thinking of strategies for our clients and potential clients, if they have a solid email list (that is not bought) I think it is a no-brainer to implement email marketing. 

Growing your Orlando email marketing list can be easy and exciting. Consider adding these few ideas to your marketing plan to help your email list THRIVE!

Add an easy signup form to your website

All you really need for an email sign up is an email but I think it is nice to add their name to an email as well. I suggest adding something like Sumo to your website. Ask for just their email or their email and name and they can easily click sign up and be added to your list.

Make sure to add this sign up form on the proper pages. Ask yourself “where on my site would I sign up for emails?” I find myself signing up on pages that have valuable information so if you think that is every page on your site then add it to every page!

Come up with an incentive for people to sign up

Let’s get real, everyone wants to know what’s in it for them. Why should I sign up for your emails? Am I going to get an awesome new dinner recipe every week? Ok, sign me up! Am I going to get 7 emails a week about nothing that will help me? Then no thanks!

People are more likely to sign up for your emails if in the title for your sign up form it says “We send out discounts every Tuesday” rather than “What’s your name and email.”

Give people something to talk about

Shareable content isn’t just important on social media but across all marketing platforms. Create your emails like you create your social posts, with shareable content in mind. When creating an eblast I always think, why would someone want to forward this email to a friend, coworker, or family member.

For more insight into creating an effective email list, contact us and let us know how we can help your business grow!