Orlando content marketing should be well-thought out. Here’s what we can do to get more leads through your content.

When it comes to getting more leads and clients to your website, one thing you can do is create more high-quality content that will, ideally, lead to more clients on your site, converting potential clients into new clients. Here’s how to start your Orlando content marketing today.

It can be hard to know where to start with your Orlando marketing content plan, but the first place to start is with a plan.

Plan Your Orlando Content Marketing

Plan! Plan! Plan! If you think I said it enough, I haven’t. Let me say it again. PLAN! Sorry, I don’t mean to shout, but here’s the thing. Here’s what will set you apart from all of your competition. Plan your content.

This means having a strategy.

Strategy means to sit down and think about what sort of content you want to focus on. If you’re going to start a blog, for example, you need to think about how often you want to post. Once a month? Twice a month? Once a week? Twice a week? Do what works best for you, and whatever method will help you develop the best content. Because that’s exactly what you want. You want the best content.

Once you pick when to post, keep true to your plan. The next step is to consider what you want to focus on.

Consider What You Want to Focus On

Ideally, if you are a service, focus on the services that you provide and how you are different than your competition. Be informative, fun and strategic in your writing approach.

Keyword Research

The name of the game is search engine optimization or SEO. This is how people will discover your website on Google or Bing. You want your website to be optimized for search engines, and the surefire way to do that is to do your research, find relevant keywords. Keywords are terms that people frequently search on Google, and add these keywords into your blog posts and content.

Use Google Keyword Planner, or KW Finder to find the keywords that work for your industry. You can also type into Google a search term and see what sort of suggestions it has and use those as keywords.

These search terms will help people discover your site and will boost your organic site traffic significantly. Where your site may have been on the back pages of Google, once you start using keywords, you’ll start seeing your site coming up on relevant search terms and ideally on the first page of Google!

This is how you increase your site’s discoverability.

South Street & Co. Has a Lot to Offer You for Your Orlando Content Marketing Plan!

Want to learn more about Orlando content marketing, be sure to check out our free eCourse. We also offer a four-week course titled, “The Beginner’s Guide to Content Creation Like a Marketing Professional.” In this course, you’ll learn how to build an Orlando content marketing plan, from the ground up.

If you’re an Orlando small business owner and you want to increase leads, then South Street & Co. is your go-to marketing business, we are a digital marketing firm dedicated to helping clients grow their brand using SEO, blogging, social media, and all the digital marketing works.