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SEO, or search engine optimization, is a bit like a puzzle with many pieces and a few different approaches to putting it together. People have their own takes on what works best, which makes choosing the right team for your Orlando SEO services a bit like finding the perfect puzzle partner. Trust us, this match can really amp up the value you get for your money.

Understanding the complexities of the SEO landscape can be challenging, but we’re here to guide you through this digital terrain. Think of us as the missing piece that completes your SEO strategy. Our agency has seen businesses make many mistakes over the years that cost them time, money, and search engine rankings. We want to help you avoid these common mistakes so that your business will garner the online visibility you’re after. 

Here are the top mistakes to avoid when looking for an SEO services partner.

Mistake #1: Choosing An Agency That Underestimates The Importance of Keywords

The most successful SEO strategies start with some serious keyword research. Keywords are, well, the key to connecting your business to those searching for the goods or services you offer. 

Effective keyword research involves identifying and understanding the specific terms and phrases your target audience will likely use when conducting Google searches. It’s not just about casting a wide net; precision is key. By honing in on the most relevant and high-impact keywords, you can position your business to appear prominently in search engine results, making it more visible to those who matter most – your potential customers.

However, it’s not a one-and-done process. Search trends evolve, and consumer behaviors shift. Regularly revisiting and refining your keyword strategy ensures that your SEO efforts remain finely tuned to the current digital landscape. At South Street & Co., we understand the dynamic nature of keyword research and its pivotal role in crafting a strategy that not only attracts but engages your target audience.

Mistake #2: Choosing An Agency That Uses A One-Size-Fits-All Strategy

Choosing a cookie cutter SEO strategy is not the best approach. Crafting a successful SEO campaign for your local business involves many different strategies. Some SEO agencies may not offer certain elements due to time constraints or their perceived relevance to specific niches. Wouldn’t you prefer your Orlando SEO services provider to develop a tailored strategy specifically for your business rather than relying on a standardized approach? We sure would!

Opting for a provider that customizes its SEO services for each client is a strategic decision. We offer SEO services that include a personalized plan to align seamlessly with your business. Our strategists are prepared to delve into your pain points, discover your goals, and meticulously devise a unique plan utilizing the SEO tools at our disposal to propel your business toward sustainable growth. We are also transparent with our clients about the SEO strategies that we’re using so they know exactly what is going on behind the scenes.

Mistake #3: Choosing An Agency That Doesn’t Consistently Create Valuable Content

Google places value on certain types of content. What it considers helpful to users is fresh and unique content, not content that’s stale and salesy. When a user searches for “roof types in Orlando,” do you think they would rather learn about the pros and cons of asphalt vs. metal or get an aggressive sales pitch? Users go to websites and read blogs to be informed, not to be sold to. When they are ready, they will reach out to finalize the conversion.

If you want your website to improve its search rankings, you must continuously add valuable content. If your SEO agency doesn’t rely on creating valuable content, it’s time to find a new one. 

Your agency should start by expanding your website’s service pages and adding blogs regularly. By the way, blogs are the perfect location for some of those thoroughly researched keywords mentioned above. And our team of SEO experts is skilled at seamlessly working keywords into your content for optimal SEO without “keyword stuffing.”

Mistake #4: Choosing An Agency That Doesn’t Provide Tracking Reports

When you’re putting money into your business each month, you want to ensure you’re making a smart investment for the long term. Choosing your Orlando SEO services provider is no different. If your marketing dollars aren’t showing you the expected results, you’re not getting a beneficial ROI. 

That’s where the magic of data analytics and reporting comes in. It’s like having a not-so-secret weapon to track how things are going and showcase the value of our partnership with your business.

Monthly, we allot time to analyze your report that connects all channels we manage. Whether it’s social media marketing or email campaigns alongside your SEO services, we pull the raw data points together to paint an accurate picture of how our efforts are helping your business expand its digital reach. 

These reports are tailored to your goals and direct our strategy to help you reach them. If you’re investing in Orlando SEO services, you should see a return on your investment through analytics. If you’re not, it’s time to find a new SEO marketing agency. 

Mistake #5: Choosing An Orlando SEO Services Provider Based On Cost Alone

We know that as a business owner or manager, budgets are important. Keeping them in order and focusing on the right avenues for your business is the top priority, and we understand that firsthand. So, when it comes to choosing the right partnership for your Orlando SEO services, value becomes the bigger question than price. You don’t want to spend money on something that’s not paying off, so choosing an option based on price alone is a mistake.

The better equation to look for is value, expertise, and price as they relate to one another. You never know what corners the other guys are cutting, so it’s best to be thorough in your early conversations with the team you’re looking to partner with. That’s why our partnership process is a purposeful approach to getting to know your business goals. 

• Step 1: Connect – Schedule a complimentary 30-minute call with us so we can get to know you, your company, your market, and what your greatest needs are.
• Step 2: Consult – Next, we’ll have a longer call to review more questions about the items we went through in our initial call.
• Step 3: Proposal – In the proposal meeting, we will go through the specific strategies we recommend for you and how we can help you meet your goals.
• Step 4: Kick-Off – Once the virtual ink is dry on our partnership, we’ll have our kick-off meeting, during which we will walk through some in-depth questions and go over anything that we didn’t cover during the initial meetings.
• Step 5: Monthly Meetings – We’ll set up meetings with your team every month (as your schedule allows). You’ll get to talk one-on-one with our team so you can ask detailed questions about the whole process. You’ll receive a monthly report, and we’ll schedule our next meeting to review what’s working behind the scenes of your SEO strategy.

We Bring Top-Tier Orlando SEO Services To Your Business 

Our strategy is tailored to help you reach your goals, and we will not hesitate to let you know what you need to do to succeed. It’s more than spending your marketing budget; it’s about finding a strategy that works. And, if we aren’t a good fit for your business, we will tell you upfront because finding the perfect match is vital to us working successfully together.

Ready to see what we can do for you? Schedule a complimentary consultation with our team today. We want to help you avoid these SEO pitfalls and soar to new heights. Your success fuels our passion, and we’re eager to be the driving force behind your business triumphs.