If your business doesn’t have much of a social media presence, there’s no better time to start than right now. In this blog, we will share key Maitland small business social media tips. Let’s get started!

Begin With A Plan

Managing a brand on social media is very different from posting on your personal account. Creating a plan ensures that you have a clear goal for what you’re trying to achieve. Without one, there’s no way to know if you’re getting a return on your investment. Trust us, while social media is free to set up, time is money, and it’s easy to go down the rabbit hole.

Set Measurable Goals And Clear Objectives

The first of our Maitland small business social media tips is to set measurable goals and clear objectives. What do you hope to accomplish, and how will you measure the success of your efforts? Is the goal to drive traffic to your business website or increase sales transactions? Maybe the goal is to build an email database or generate leads. Whatever it may be, taking the time to create a social media plan will ensure all your efforts support your goals.

Define The Who And Where 

Number two on our list of Maitland small business social media tips is to define the “who and where” of your social media message. 

Who is your target audience? Knowing the demographics of your ideal client will help gauge where and how they spend their time online and allow you to target them. If you need help with that, we have a free Target Audience Persona template.

Sometimes one social platform stands out as the best choice, but most often, you’ll find that a mix of platforms can play a role in achieving the goals set in your social media plan. Remember, the average internet user has 8.4 social media accounts, so you want to connect with your audience from multiple platforms. 

Build Your Presence

Once the nitty-gritty of your social media marketing plan is set, the fun begins! Our third of several Maitland small business social media tips is to make connections and define a clear voice for your brand. 

The whole point of social media is to be social! One of the advantages of social media marketing is to reach potential customers on a mass level through free organic content. 

If you’ve ever heard the saying, “People like to do business with people they know and like,” then you may know what we’ll say next. Social media is the perfect way to build relationships, establish trust, and allow your audience to discover who you are as a brand.

When it comes to building connections, we have some tips: 

• Actively participate in conversations by replying to comments made on your posts, or posts where your business has been tagged
• Create polls in Instagram and Facebook Stories to encourage deeper engagement
• Tag your followers in Stories and posts to show that you see them and appreciate them
• Consider creating a Facebook Group for your followers as a way to build community and brand loyalty 
• Connect with micro-influencers to spread brand awareness at much more affordable rates

Time Management

As a business owner, there is just not enough time in the day to run the daily operations of your business, plan for growth, and run your social media accounts. The last of our Maitland small business social media tips is to utilize tools and repurpose content to help boost your productivity. 

If all this sounds like too much to juggle, we can help! Schedule a free 30-minute call with us to discover why South Street & Co. is the right small business marketing firm to support your company.