When diving into digital marketing, you might wonder, What are the different types of Google Ads? Understanding the various ad formats available on Google Ads can significantly impact your marketing strategy and drive better results for your business. 

So, what are the different ad formats available on Google Ads? In this guide, we’ll explain each Google Ad and campaign type, detailing how they work and how to use them to boost your online presence.

Search Ads

Search Ads are the most common type of Google Ads. They appear at the top or bottom of Google’s search results pages, marked with a small “Ad” label. These ads are activated by specific keywords that users search for, making them highly targeted.

Why Choose Search Ads? Search Ads are ideal for businesses that capture users searching for their products or services. By bidding on relevant keywords, Google places your ad in front of the customers who are most likely to purchase.

How We Can Help: Our PPC experts (PPC = Pay-Per-Click advertising) specialize in keyword research and bidding strategies that ensure your Search Ads reach the right audience. We’ll craft captivating ad copy that drives clicks and conversions, ultimately maximizing your return on investment.

Display Ads

Display Ads appear on websites within Google’s Display Network, which includes millions of sites and apps. These ads can be images, videos, or text and are designed to capture users’ attention as they browse online.

Why Choose Display Ads? Display Ads are perfect for increasing brand visibility and re-engaging users who have previously visited your website. They offer visual appeal and can be targeted based on user demographics, interests, and behaviors.

How We Can Help: We design eye-catching Display Ads that resonate with your target audience. Our team ensures your ads are shown on the most relevant websites, optimizing placement to increase visibility and engagement.

Video Ads

Video Ads are typically shown on YouTube and other video platforms within the Google Display Network. They can be skippable, non-skippable, or bumper ads, each serving a different purpose in your marketing funnel.

Why Choose Video Ads? Video Ads captivate audiences and effectively showcase your brand’s story or promote specific products. They are great for reaching a broad audience or for targeted marketing based on user behavior and interests.

How We Can Help: We create compelling video content that captures your brand’s essence and connects with viewers. Our designers handle the entire process, from scriptwriting and production to placement and analysis, ensuring your Video Ads deliver results.

Shopping Ads

Shopping Ads appear at the top of search results and include product images, titles, prices, and store names. These ads are great for e-commerce businesses looking to showcase their products directly in search results.

Why Choose Shopping Ads? Shopping Ads give users all the essential information they need to make a purchase decision before clicking on your ad. They’re effective for driving high-quality traffic to your product pages.

How We Can Help: We manage your Shopping Ads campaigns by optimizing product feeds, creating attractive ad designs, and ensuring your ads are visible to the right customers. We aim to increase your online sales while managing your ad spend efficiently.

Local Service Ads

Local Service Ads are specifically designed for local businesses like plumbers, electricians, and home service providers. These ads appear at the top of search results with a “Google Guaranteed” badge, increasing trust and credibility.

Why Choose Local Service Ads? These ads connect you directly with local customers searching for services, helping you generate qualified leads. They’re pay-per-lead, meaning you only pay when a customer contacts you through the ad.

How We Can Help: We set up and manage your Local Service Ads, ensuring your business stands out in local search results. We also optimize your profile and bidding strategy to attract more leads at a lower cost.

App Promotion Ads

App Promotion Ads are perfect for driving app downloads and engagement. These ads can appear across Google’s platforms, including the Play Store, YouTube, and other apps.

Why Choose App Promotion Ads? If you have a mobile app, these ads are essential for increasing your user base and promoting in-app engagement. They’re highly targeted, focusing on users likely to download or use your app.

How We Can Help: We create and manage your App Promotion campaigns, focusing on targeting the right audience and optimizing your ad spend. We track downloads, installs, and user engagement to refine your campaigns for better results.

Smart Ads

Smart Ads leverage Google’s machine learning to optimize your campaigns automatically. These ads adjust in real time, showing different formats across Google’s networks to maximize performance.

Why Choose Smart Ads? Smart Ads are perfect for businesses that want to simplify advertising while achieving outstanding results. They’re easy to set up and require minimal ongoing management, making them a good choice for companies with a smaller ad budget or those new to PPC.

How We Can Help: We configure your Smart Ads campaigns, ensuring they’re set up correctly. Our team monitors performance and adjusts to improve your ad effectiveness over time.

Discovery Ads

Discovery Ads are visual, engaging ads that appear across Google’s Discover feed, YouTube home feed, and Gmail. They’re designed to reach users in moments of inspiration.

Why Choose Discovery Ads? Discovery Ads are great for reaching a broad audience with visually appealing content. They’re perfect for brand discovery, showcasing new products, or promoting special offers.

How We Can Help: We design Discovery Ads that capture attention and drive action. Our team manages placement and targeting to ensure your ads are seen by the right users, maximizing your campaign’s impact.

Performance Max Campaigns

Performance Max campaigns use Google’s machine learning to optimize across all of Google’s ad inventory. These goal-based campaigns allow you to focus on specific business objectives, such as online sales or lead generation.

Why Choose Performance Max Campaigns? These campaigns simplify the process of reaching your goals by automatically adjusting bids and placements to deliver the best results. They’re a good option for businesses that want to streamline their advertising efforts across multiple channels.

How We Can Help: We set up and manage your Performance Max campaigns, aligning them with your business objectives. Our team optimizes your campaigns for peak performance, continuously adjusting strategies based on real-time data.

Let Us Take Your Business To The Next Level With Google Ads

Understanding the answer to, “what are the different types of Google Ads?” is crucial for maximizing your online marketing efforts. Whether you’re focusing on search, display, video, or local advertising, there’s a Google Ad format that fits your needs.

Our PPC services are designed to help you navigate this complex landscape. From campaign setup to ongoing optimization, we’re here to ensure your Google Ads campaigns deliver the results you’re looking for. Contact us to learn more about our PPC services and how we can help your business grow.

Ready to take your online advertising to the next level? Book a complimentary call with our team today, and let’s get started!