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Content creators, look alive because Google is rolling out its latest and greatest update that will benefit your Daytona local SEO efforts. Here’s how.

Google’s “Helpful Content System” update began on December 5, 2022, and isn’t quite finished at the time this blog is being written. Something about the holidays slowing everything down. We get that! Everything slows down around the holidays. But we want you to be prepared when the update hits your servers so we’re here to explain how it will impact your Daytona local SEO strategy. Let’s dig in!

What Is A “Helpful System?”

A “system” is defined by Google as an algorithm that is constantly running in the background of your search engine. It’s different from an “update” which is essentially a one-time change to your current system. What does this mean to you? It means that you have more reason to create high-quality content for your website and social media accounts because Google will be rewarding you even more for it.

Fresh Content Rules

Not just in a “fresh content is fire” kind of way, but in a “fresh content will literally rule over stale content in the rankings” kind of way. To put it simply, Google wants people to write content for other people. It wants your content to have value, address the needs of others, and solve problems. Content that ticks these boxes will appear higher in search engine results.

What About AI?

Oh yes, artificial intelligence. It’s becoming ubiquitous, isn’t it? From automated customer service text responses to self-driving cars, technology is becoming smarter …which is a good thing. But not when it comes to creating content that you want Google to reward. You’ve likely seen ads on your socials for AI writing apps that can churn out content quickly. The problem is that Google can tell when content has been written by a bot. And Google frowns on that. You see, the algorithm is looking for original content and AI can’t actually be original since it’s pulling information from various locations around the internet.

How Can Your Business Benefit From This Update?

If you’re looking to take your Daytona local SEO to the next level, this “helpful system update” can help. But you may need a professional marketing agency like South Street & Co. to fully take advantage of the opportunity Google is putting out there. 

Our team of writers and SEO experts know the right combination of original content and behind-the-scenes best practices that will give your rankings the boost you’re looking for. Speaking of behind-the-scenes, WordPress has some great plug-ins that help with SEO.

How A Digital Marketing Agency Can Help Your Daytona Local SEO

SEO, or search engine optimization, is a collection of methods you can use to have your website appear higher when users are searching for something you offer. 

(Want a sneak peek at a few of our SEO strategies? Download this guide.)

Here’s what happens when you give it a Google search for “SEO marketing agency Orlando.”

See those ads up top with “Ad” by them? Those companies paid Google for the privilege of being on top of the search results page. See the first business listed under “Businesses” by the helpful map of Orlando? Yep, that’s us! Notice there’s no “Ad” by our listing. That’s because we use cutting-edge SEO strategies to get our agency name at the top of the non-paid list. And we can do that for you too!

Here’s what you’ll get when you hire South Street & Co. to assist you with your Daytona local SEO strategy:

• Our dedicated team of digital marketing experts. We measure our success by your success!
• Keyword research to hone in on what your potential customers are looking for. This helps us put you two together!
• Creative content ideas which will take full advantage of the new Google update. Fresh content rules!
• State-of-the-art research and reporting lets us know if our strategies are meeting your needs. And we can adjust your strategy if we need to tweak it. 
• Frequent communication lets you know where we are in your Daytona local SEO strategy and how things are going. 

Let South Street & Co. Work For You

When you partner with our team for your Daytona local SEO strategy, you’ll experience first-hand the care and focus we put into every client’s project. Contact us today for a complimentary consultation to see what we can do for you.