I’d be lying if I said that every day at work was the same. This job keeps me on my toes, and that’s why I love it.
I’m the type of person that thrives off of change. My job as the Content Creative requires me to adapt daily to the various different creative directions I’m being pulled in.
As a growing small business, South Street & Co. is constantly gaining new projects that allow me to exercise my mind and test my writing abilities. If you’re wondering what it’s even like to work in the ever-changing marketing industry, take a walk with me through my day as the Content Creative:
8:30 AM to 9:00 AM
When I arrive at work after my 5-minute commute (#winning), the first thing I do is log in to Asana, our task management software, and look at what deadlines I have to meet today. I mentally prioritize my tasks based on how long they’ll take to complete. I always choose to write heavy first thing in the morning when my mind is fresh and my coffee is kickin’.
9:00 AM to 11:00 AM
One thing’s for sure: this time is allotted for blogging. Our clients come from a multitude of different industries, which requires me to put on different hats and think from different perspectives. I plan blog topics ahead of time for approval so that I know what I’m writing about and which keywords I’m using. I focus on one client’s blogs a day to ensure I’m staying on-brand. After I finish writing, I send the blogs to our Community Creative, Maddie, to edit and forward to the client for approval.
11:00 AM to Noon
As a part of our SEO package, it’s also my responsibility to optimize our client’s website with keywords and create local listings for their business on platforms such as Angie’s List. I do both of these tasks in moderation (3/month) for consistent development. Once I complete this particular client’s tasks for the month, I move onto the next task and wait for approval to post their blogs on their website.
Noon to 1:00 PM
By this time, I’ve usually received the go-ahead to post previously-written blogs on the respective client’s website. This requires logging into the backend of their site and formatting the blog to look nice and neat. It’s always preferable if the client’s website is built on WordPress. After I make the blog live, I add the keyword used to Moz, an SEO tracking program, and then I let Google know there’s a new blog URL through Google Search Console. This process is crucial for improving rankings and getting results.
1:00 PM to 2:00 PM
Oh, I still haven’t eaten lunch? My busy morning makes time fly and for that, I can’t complain. I like to spend my lunch break recharging outside with fresh air. Brain food is essential for a healthy mindset. Sometimes I pack my lunch, but most of the time I order Uber Eats. It’s too convenient and you can’t beat the variety.
2:00 PM to 3:00 PM
After my creative juices are back in action, I spend my time working on email blasts. Email blasts are shorter and sweeter than blog posts. I enjoy the challenge of creating content that’ll entice clicks. As with blogs, these emails are written and sent to the client for their approval. After the client approves the email, I schedule it out to the appropriate list(s) and check it off my Asana. I prefer using Mailchimp for emails because it’s easy to navigate and personalize.
3:00 PM to 4:00 PM
As the Content Creative, I’m assigned copywriting tasks for other mediums, as well. This includes website copy, taglines, direct mail, Instagram captions, responses to reviews– you name it! Every day I’ll have a task to come up with verbiage for different projects. I tend to use this time to knock out the little things that I’ve put off to complete big things.
4:00 PM to 5:00 PM
Because client work is always the priority, I save South Street & Co. tasks to the end of the day. I’m responsible for writing the content for our newsletter, the Thrive, as well as blogs relating to our brand and our industry. Luckily, the marketing world has me hooked, so I can always find inspiration no matter my exhaustion level. I spend this time researching new trends and coming up with new ideas for our brand.
5:00 PM to 5:30 PM
As this workday is winding down, I get myself prepared for tomorrow’s adventure. I organize my Asana, check my email, make last-minute edits and post our Instagram story. Having this time is important for me to set expectations for the rest of the week. Aaaand tomorrow I get to do it all over again!
My job as the Content Creative certainly isn’t for everyone, but that’s the beauty of business and collaboration. At South Street & Co., because we focus on our strong suits, we provide clients with exceptional results. If your business needs someone to do all of the above, contact us today!