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- Instagram Atrocity 1: Not using enough hashtags. There is no magic number when it comes to hashtags, however a study done by SuperSpicyMedia shows that the sweet spot is between 5-10, but I read another article recently that said 11 was the magic number.
- Instagram Atrocity 2. Your hashtags aren’t relatable to your picture. This is a big one. If you’re posting about your company, an AC company, don’t use hashtags about puppies. When I’m posting about my marketing company, I don’t post hashtags about clowns. It just doesn’t fit.
- Instagram Atrocity 3. You don’t credit people for using their photos. This one really irks me. Make sure you always credit people within your description of your photo by tagging them with the @ symbol. This helps their exposure, they’re appreciative and you look amazing because you gave someone else credit.
- Instagram Atrocity 4. Not utilizing your description. The description is a snippet of information for those who come to your page. I’ve seen some people not even utilize it. When I click on a page which a sweet title, then they don’t tell me what they do and there are a bunch of random photos, do you think I am going to follow them? No.
- Instagram Atrocity 5. Not using hashtags around your location. When you post a photo you should ALWAYS use hashtags around your location because people search through hashtags. My marketing agency is in Orlando, so I always use the hashtags, #Orlando, #CentralFlorida, #ThorntonPark, #DowntownOrlando, #WinterPark, #Altamonte, #Mailtand and so on. This way, if someone is searching those hashtags, I will come up.