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We recently started working on a marketing plan for the grand opening of an indoor entertainment venue (like Chuck E Cheese…on steroids.) We are basically starting at level 0 (there isn’t even a website to refer back to yet) and launching this from the ground up. While brainstorming different ways to do this, we came up with a list of the best ways to promote a business through marketing.
Find Your Target Market
This might be obvious, but this should definitely be your first step. Once you determine who your target market is you can then decide which of the next steps you want to pick and choose.
This comes directly after finding your target market. You can get super detailed with who the audience for these ads can be, down to gender, zip code, and interests (crazy!). You can choose your budget with these too which is super helpful. The number of people that log into Facebook in a single day would shock you. If you aren’t advertising on Facebook you could be missing out on a huge opportunity.
When we say stock photos, we mean photos exclusive to your business. You should hire a professional to come out and take high-quality shots of your business that you can keep and use for different marketing tactics (such as the Facebook ads). Having these on hand is a lot more helpful than people realize because they can be repurposed so many times. The return is 100% worth the investment.
This might seem old-fashioned but it’s still good to implement, depending on your target audience. Most people check their mail on the reg, and a postcard designed with the intent to capture their interest is a great way to get your information into different households. A lot of times mail will sit on kitchen counters for a few days before being filed away. That’s tons of opportunities to make impressions on everyone in the household. And, if you add a coupon you’re even more likely to make a win out of the campaign.
Very similar to the “old-fashioned” mailer, this is helpful for newsletters that can include information, updates, coupons, etc. You can have people sign up in a multitude of different ways as well through your website, Facebook, etc.
Update Your Business Card
If it has been a while since you have updated your business card now might be the perfect time. If you aren’t ready to give up the design you’ve been using even small changes can be a huge “breath of fresh air” while still letting you keep the main parts that you love.
For help monitoring your social media feeds, read our blog with our 3 tips. This list can seem intimidating, but you can of course pick and choose which ones you feel like best pertain to your business and your target audience. For example, if you’re trying to appeal to millennials, you would want to choose email marketing over a mailer campaign. That’s why finding your target market should be your first step. If you need help with your marketing campaign, we offer free 30 minute consultations to go over your businesses specific needs.