PS: This post may contain affiliate links. If you click through my referral link, at no additional cost to you, I may earn a small commission if you make a purchase. Thank you for supporting South Street & Co. Read my disclosure policy.
When you were little (if you were anything like me), presentations were almost the death of you. (Not going to lie, at times, I still get nervous about them). Anyways, presentations sucked, to put it bluntly. There was a lot of prep time, a lot of time for your parents to help you look over everything to make sure it sounded right and read well. Then after all of that, there was the visual aspect, the poster board, or the lovely science fair project where you HAD to get the tri-fold set-up. And you know the funny thing about these presentations back in the day? Most of the people weren’t even paying attention to them. Now that sucks.
Wait- what can I do?
So now, let’s fast forward that to this day in time. This very day. You’re wondering why people aren’t looking at your blog, aren’t staying on your site, aren’t even interested. Well, there could be a couple reasons. Let’s dive a little deeper to see if we can get the class to pay attention to what you’re putting out there, because after all, you don’t want to do all this work to go unnoticed.
Is there help for my blog?
Yes. That’s why we’re here. We are the backup, and here are our eight reasons your blog sucks, and how to fix it.
Reason 1: You don’t have a blog. Okay, this sounds silly, but nowadays, content is king AND people love free information and free stuff. If you don’t have a blog on your page, you’re missing out on a HUGE opportunity. This is a great way for people to understand that you’re an industry within your field. They can get to know you, do a little research on their product before they call you and you almost have them convinced (if you have a good one) to go with you right off the bat, even before they actually speak with you.
Add a blog to your website. You can easily do this by contacting your webmaster, or some sites have the option to add it. If those two options don’t work for you, you can go to WordPress.com and create a new one for free and link it to one of your pages on your website like this person.
Reason 2: You’re writing about lame things. Let’s take a second to think about this reason your blog might suck. Think back to middle school, remember when you zoned out when the boring presenter spoke? Exactly! Think about what your customers want and write about it. Put yourself in the customer’s shoes and answer their frequently asked questions more in-depth.
FIX: Put yourself in your customer’s shoes and think like them. What are some of the questions you’re asked the most? Write about those.
Reason 3: Your blog can’t be found on your website. A lot of websites we’ve worked with haven’t been properly set up to be user-friendly. What does this mean? This means that it’s easy to navigate through the site, and customers can find exactly what they’re looking for. Make sure your blog is easily seen and it can be found with three clicks.
FIX: Add your blog to the main menu or a drop-down menu along the main menu.
Reason 4: Your writing is too technical. People are not industry experts; that’s why they’re on your blog. You need to make sure you’re speaking to the person who has no idea what you’re talking about. In a way, you could say, “Dumb it down,” or use the KISS rule, “Keep it simple stupid!”
FIX: Don’t use technical terms. Pretend you’re writing for someone who has little knowledge in the field and keep it simple!
Reason 5: Your font is too hard to read. Even though this may seem like a silly one, a lot of people are turned off if they can’t get to what they want within a quick second. Having your font be big enough and bold enough is better than having it be harder to see.
FIX: Make your font bigger when you publish your blogs. Make sure also that the colors you choose are suitable for your readers.
Reason 6: No share buttons. How are people going to share your blog if you don’t give them anything to share it with? Answer: They aren’t going to share it. Make it easy for them. I use SumoMe.com’s social sharing buttons. The best part? They’re free!
FIX: Add sharing buttons through SumoMe.com.
Reason 7: You’re not adding any value to your blogs. Maybe you’re writing about boring content, or you’re not giving away enough information. Think of it this way: How much would you want to know if you were a customer? Answer: A lot. Share a lot of great info and people are more likely to share it with their friends too.
FIX: Add great information within your content, don’t just skim the surface, dig deeper!
Reason 8: Your spelling. I don’t know about you, but spelling and grammar are two things that make or break a blog for me. Not only a blog, but anyone for that matter. I’m very critical when it comes to writing and spelling. I mean, come on, we have so many tools to help us now. One that I use (besides good ole spell check) is called Grammarly. It’s amazing. It goes further within the article to tell you about not only spelling errors, but grammatical errors and syntax errors too. If you don’t know what grammar or syntax means, get Grammarly!!
FIX: Edit, edit, edit!
Blogs are the key to giving people great information and having them come back for more. Make sure yours are up to par with these simple fixes, and you will be on track to keeping the top of mind with your customers and prospective clients alike.
PS: This blog may contain affiliate links. If you click through my referral link, at no additional cost to you, I may earn a small commission if you make a purchase. Thank you for supporting South Street & Co. Read my disclosure policy.