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Host a successful Instagram contest with these five easy steps.
Hosting an Instagram contest can be beneficial to your business by providing exposure to your account. The benefits of a giveaway are that people can have your product or service and try out for themselves, and hopefully enjoy it enough to recommend it to others. Today I’m sharing five easy steps to run a successful Instagram contest.
Step 1: Choose a product or service to give away
The prize will get people to want to enter your Instagram contest in the first place so make sure it’s your most requested product or service. Think about your target audience and ask yourself if what you’re planning on giving away will entice them to do whatever it takes to win that.
Step 2: Decide how people will enter contest
Now that you have selected a prize it’s time to determine how they will enter the Instagram contest to win the award. Choose criteria for them to follow when entering. You have several options you can do that includes but not limited to:
- Liking a specific photo
- Follow all your social media accounts
- Reposting your photo
- Tag friends in the comments
- Comment a specific term or emoji
Step 3: Choose a deadline
Give people enough time to see your Instagram contest and be able to enter. If you are giving away anything less than two prizes you can keep the contest short.
Step 4: Share your contest
Now that you have your Instagram contest details secure it’s time to promote the contest! The more exposure, the better. Contests allow you to gain more followers. You can send an email to your clients or loyal customers announcing the contest and promote on all social media outlets! Lastly, Facebook ads can be a huge help because they will target your particular demographic. Promotion is easy just make sure you use the same photo and instructions for consistency.
Step 5: Choose a Winner
Hooray! Someone won your Instagram contest! Now how do you tell them? There are several ways you can do this and it’s solely up to your preference. You can enter the name and pick one off a hat, or you can enter all names in a web generator, and it picks one for you. You can share a photo on Instagram promoting the winner, or you can Instant Message them the announcement. Either way, it’s exciting that someone will receive your product or service and they will love it!
I hope these Instagram contest tips were helpful. Giveaways are an instant promotion for your business and can bring in new followers to your Instagram account. If you’re lost and don’t know what to post on your social media accounts we’ve got five noteworthy Instagram photo ideas for you to post today!