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When it comes to delighting your customers and clients, nothing is quite like hearing their feedback via reviews. This is precisely why Orlando online review management for your small business can be the secret strategy to ensuring your digital presence reflects your business in the best light.
How do you decide when it’s the right time to look for Orlando online review management? That’s the money question, isn’t it? This is also why I am here to help make it an easy decision for you. Here are the four signs you need Orlando online review management for your small business.
Sign #1 You Haven’t Claimed Your Google My Business Listing
If the name “Google My Business” doesn’t ring a bell and you’re a business hoping to be found in your local area, now’s the time to change that. Claiming this listing is a free and, truthfully, non-negotiable tool that every business should set up for their online presence.
We have resources to help you set it up here, but if you’re looking for a robust setup for success on the front end, schedule a call with us today to learn more about what we can offer as your Orlando online review management partner. See the video below for a quick guide to help you get started.
Sign #2 You Don’t Know Where To Send Clients To Leave Reviews
If your Google My Business listing is already set up, and you have Yelp and other local listing sites for your small business that accept reviews, you’re on the right track!
From here, it’s about targeting the traffic of your most substantial customer experiences to share their story of working with you. But you may be wondering, “how do I do that?” As your Orlando online review management partner, we have the answers.
Google My Business listings have something called a short link that you can copy and paste anywhere on the web, and other platforms have something similar. This makes the veiled request of “please leave us a review on Google” actionable for the customer by sending them directly to the page that they need to do that desired action.
More than that, we have a tailored service called review marketing, where we create a drip campaign that sends a request that’s branded to your business to a list of delighted customers asking them to do just this. The call to action is tailored to this short link, so you must know where it is and have it handy in your day-to-day client interactions. Check out this video below for a guide on where to find it.
Sign #3 You’re Looking For Help Responding To Negative Reviews
Of course, we never want to see the negative review notifications come through our inbox as an Orlando online review management partner. But you can’t make everyone happy. That’s what makes having those great customer touchpoints all the more valuable. Not only that, but negative feedback is an excellent opportunity to learn and grow in your customer service and solutions as a business.
The key is finding the right way to respond to this feedback that showcases your willingness to learn and your ability to hear from this customer’s experience. If taking the time out of your day to craft these responses seems like too much of an undertaking, we hear you. Just let us handle it as your Orlando online review management partner. Here’s a guide to finding where to leave your response to a review.
Sign #4 You Want To Use Your Reviews To Grow Your Reach Online
Now, this is where the magic of reviews is really seen! They are a great way to earn trust and validate the services you’re offering. This is just part of the reason why this should be a focal point in your digital marketing strategy for your local business. Building a solid online presence should allow users to cross-reference each piece of information they find about your business online. So if your Google My Business reviews page is full of rave reviews, showcase them on your website in a testimonials section. It’s a great way to build trust at the first touchpoint your customer has with your business.
If you’re looking for an expert team to lead the way in these strategic changes for your local business’s digital marketing strategy, schedule a call with us to learn more about the solutions we can offer you as your Orlando online review management partner.