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Have you ever heard something about social media and thought “I’m not sure if that’s true…” It’s possible it might be, but there’s also a chance it’s not. With the growing amount of social media outlets and the constant amounts of updates each one receives, it’s hard to keep track of it all and things can get a bit misconstrued.
Myth #1: “Managing my Orlando social media is so easy.”
For some people, this might come easy. However, for tons of others it’s no easy feat. The bigger the number of platforms you have to manage the greater the workload becomes. It can be difficult to stay on top of them all. If you’re trying to juggle posting to several accounts at once while trying to keep the content consistent (not to mention figuring out WHAT is best to post, and WHEN it’s best to post, for each specific platform) then you’re probably aware of this one. Each platform is different when it comes to what works best on each, and which times are best to post. Staying on top of that can quickly become overwhelming for just one person.
The top schedule is for our LinkedIn at South Street and the bottom schedule is for our Twitter. Both have different days to keep track of and different posting times. Not only that, but these are only two of our social media platforms.
Myth #2: “This post did well on Instagram, it will do well on Twitter.”
Like I touched on in Myth #1, some content does better on certain platforms than others. This can be a bit of trial-and-error when deciding where to place certain posts. Twitter, for example, has a 140 character maximum for posts. Because of this, Twitter isn’t the best place for long informative posts. Posts that are brief and to the point do the best on Twitter, whereas longer more informative posts are better suited for sharing on platforms like Instagram or Facebook.
We posted the same image from Instagram, where it got 100 likes, to Twitter where it only got 1 like. The text on Twitter was cut off which could have a huge impact on whether people will interact with the post.
Myth 3: “I don’t need to plan my posts. I’ll post as I go!”
While this might work for some, planning out your Orlando social media posts (even just a week in advance) is super important because life can be unpredictable. You don’t know when something will come up, or when life will become suddenly busy. Here are 3 easy steps to help with planning your content for the week. This helps keep your Orlando social media content consistent. Missing a day can mean backtracking content, which isn’t always easy, or double posting the next day which can throw people off if they aren’t used to it. The simplest way to avoid this is to schedule in time, even just once a week, to knock out some content.
Myth #4:”Orlando social media is too hard. My business doesn’t need it.”
On the other end of the spectrum from the people who think they have social media totally figured out are the people who can’t seem to fully grasp it. It can be difficult to get the hang of, and even sometimes just as you’ve figured it out they’ve updated or changed something and you have to re-learn new things to be able to stay connected. However, just because it’s difficult doesn’t mean your business doesn’t need it. Every business needs an Orlando social media presence to take full advantage of the consumers out there. And you shouldn’t feel alone! We’re here to help if you feel like you can’t get the hang of it.
If you’re feeling lost or need a little extra “oomph” for your Orlando social media or marketing plan, sign up for our free Thrive newsletter. It’s only the info you need to know to help your business grow. We sent it out once per week. No hoopla, no junk, only info you need to know to help your business.