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Whether your business is new to social media marketing or you have a current strategy, this is a recap of everything you need to know about 2022 social media marketing trends.

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Your social media strategy should be a balance of creativity and storytelling. Effective social media marketing can build brand awareness, increase business exposure, and generate more leads, ultimately creating a loyal audience. Be confident that your 2023 marketing strategies are ahead of the trends by partnering with a digital marketing agency like ours. These 2022 social media marketing trends are leveling up and becoming even more prominent in 2023, so let’s recap what we saw in 2022.

2022 Social Media Marketing Trends

Collaborating With Influencers

It’s no secret that influencer marketing was one of the best marketing tools in 2022, and for a good reason! According to Influencer Marketing Hub, “93% of marketers use influencer marketing to generate leads.” Influencer marketing is a relationship between a brand and an influencer. Influencers will promote your products and services through social media platforms. Advertising with influencers allows you to advertise through someone your target audience watches, engages with, and trusts. You can grow online influence by working with creative influencers. Some of these influencers are even on your local area’s social pages. With the help of Becoming a Local, our team can connect you with influential local Florida influencers.

Creative Video Content 

In 2022, consumers’ preference for video content increased. Platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expanded their short-form video capacity. Compelling video content can present your services in a conversational form, creating a sense of individual approach. According to Social Media Today, “consumers are 64% more likely to purchase a product after watching an online video.” Making content videos for your business requires creativity and knowledge of human psychology. Here are some short-form video content ideas:

2022 Social Media Marketing Trends

  • A behind-the-scenes video of what a day serving customers looks like
  • Product tutorials of your services
  • How-to’s and educational videos of your services
  • Demonstration videos highlighting the features and benefits of your services
  • A video answering FAQs that your business has
  • A video of the culture at your business

If you are looking for creative video content ideas, call our experts for a customized digital marketing strategy tailored to your target audience. 

TikTok Continued to Grow

TikTok has a wide range of active monthly users, so it has become a significant marketing opportunity for brands looking to connect with a broader audience. The more content you create and publish, the more you can grow your reach and presence online. Creating a range of content for your services can help you build an excellent online reputation and showcase your expertise. This increases your authority and credibility within your respective industry and builds trust with your audience.

LinkedIn Creator Mode Grew in Popularity

LinkedIn launched creator mode as a profile setting. When toggled on, you can create content regularly to grow an audience. The creator mode setting enables members to create and publish content in various formats and focuses on creating a following by highlighting a person’s content activity. Creator mode is a good option if you want to grow an audience and cultivate a following to establish your brand and services through your content. Here is a rundown of what you will get with the creator mode:

  • Display five hashtags below your headline to show followers the topics you focus on
  • Option for a 30-second video as your profile picture that automatically plays 
  • Instead of a “Connect” button, it’s now a “Follow” button
  • Every post you create has a “Follow” button placed at the top right corner
  • Your “Feature” section is placed at the top featuring selected posts encouraging people to follow your content

Do you want to get ahead of 2023 marketing trends?

Working with a digital marketing agency to develop a digital marketing strategy can help your business attract new clients. Our team of experts at South Street & Co. will help build a plan to help you succeed. Book a complimentary call today for content that your clients will love.