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Orlando is filled with locals doing it right, so South Street & Co. wants to give those locals a high-five.
Welcome back to our monthly round-up of local businesses killing the social media game. Each month we scour the Internet in search of five companies that use social media like it’s their job because it is ours! We love to show a little #LocalLove to our fellow Orlandoans and say “great job” to a few of our favorite people to follow. Let’s get started.
First, Black Bean Deli has their Instagram account (and Cuban food) down to a science. We love Instagram, mostly because of all the amazing photos of food, but also because it’s a powerful social media platform that connects people through images. People connect and understand visuals much faster than they do text, so that explains Instagram’s popularity. Black Bean Deli posts photos around their restaurants, of their food, specials, and merchandise. They post consistently, and their theme fits in with the feel of their restaurants. Cheers to you, BBD.
On Facebook, we’re giving some #LocalLove to Pizza at Lake Eola – we love food, can you tell? We chose Pizza at Lake Eola this month because their Facebook page offers sneak peeks into the kitchen, they post consistently and use hashtags so that people can find their content quickly. They have a great presence in the community, and they frequently share the ways that they’re getting involved in Orlando. And seeing pizza on our Newsfeed is never a bad thing.
Next up, on Twitter we’ve found about Smith & Adams Confections. First of all, posting pictures of chocolate already got them in the running, but their usage is something to clap for as well. They post consistently, let people know where to find them, and keep people interested by offering specials and discounts. We love Smith & Adams because they have great treats, and because they use Twitter like it’s their job. Keep it up!
A local favorite and our next door neighbor is up next. Dexter’s of Thornton Park – your Google+ is killing it. With links to their webpage and menus, plenty of reviews and tons of photos Dexter’s is using G+ like it’s their job. By featuring reviews and pictures of the food that they serve, they are catering to the large percentage of people who base their first impressions on online reviews and treat them with the same weight as they would a recommendation from a friend. Dexter’s is killing the brunch game and the Google+ game.
On LinkedIn, we’re highlighting Kyle’s Bike Shop. Kyle’s Bike Shop has their logo as their profile photo and clearly links back to their website. Their contact information, as well as store information, is all easy to find. They update their following on things that are relevant to their business and the industry and capture the market on LinkedIn that other bike shops might be missing. Social media effort is never wasted effort and Kyle’s Bike Shop is a perfect example of that effort.
These five local businesses are using social media like it’s their job (and we can say that because, well, it is ours!) For more of the #LocalLove and tips on ways to improve your social media strategy, visit our website here and like us on Facebook here. Make sure to check out our blog next month for the next edition of Locals Doing It Right.