Coming up with an Orlando rebranding strategy can be intimidating. However, with this guide, you can make sure you’re in the right mindset for rebranding your company.

Questions can come up like:

  • Where do I start?
  • Why are we doing this?
  • How is this going to work?

All of those questions are valid and should be well-thought out before starting down the rebranding journey.

To help you understand the process, here is the Orlando rebranding strategy we recommend for you.

Find Your ‘Why’

Finding your business’s ‘why’ is where it all starts.

You should be able to answer the ‘why’ in:

  • Why do people need your company?
  • Why did you start your business?
  • Why do you think your business is important?

Once you find your ‘why’ the rest of your Orlando rebranding strategy is easy! Finding this is like getting to the center or a Tootsie Pop. What you can do to seek these answers is to take a breather from your everyday tasks, go to a new environment and try to understand your why.

New Name / New Values

Figuring out if you need a new name for your Orlando rebranding strategy is a key component. Keeping the same company name is good for when you’ve been in your industry for a long time and your name still reflects who you are.

Orlando rebranding strategy

Coming up with a new name is great when your company is moving into a different area of business. For example, if you used to be a print house named Print Co. but now you are a digital marketing agency you probably want to change your name.

New values are great for an Orlando rebranding strategy. This will show your customers you have changed for the better and there are new standards you work by. By your customers seeing this they will understand that you are ready to serve them better.

New Logo

In any business after your ‘why’ and your name change comes your logo. This sets the whole precedence for rebranding. A logo is one of the first things people see about a business which means that first impression is everything. You want your rebranded logo to show a fresh new look and that will guarantee people will have the same feeling about your company.

With logos think simple but powerful. Here are a couple logos we have done in the past that reflect that:  

Orlando Rebranding Strategy

Orlando Rebranding Strategy 2

New Website

Oh, the horror of thinking about having to create a new website after it took so long to create the one you have now. We get it! But unfortunately, if your logo looked like it was in the 90’s your website probably looks like that too. When your logo is new and fresh your website should be as well.

Creating a new website for your Orlando rebranding strategy can be fun and exciting. Incorporating your new logo, brand colors, and your new company values on your website is a great start. All those items can be showcased to make one beautiful masterpiece.

Having an Orlando rebranding strategy is a fun and exciting time. Get creative!

South Street & Co., can help you with your rebranding, we do logo design, build custom websites, and social media. Ready to get started? Use the form below & let’s talk!

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Use These 3 Steps for Your New Orlando Rebranding Strategy
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