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One of the things that we love is helping all types of clients from all over Orlando and even beyond. We have a couple of clients who are in Winter Park and we want to share how we help their Winter Park marketing thrive.
Winter Park is one of the communities around Orlando that has its own flair and personality. It’s the perfect place to go for a stroll during lunch, or you can hop on the SunRail to take it north or south hitting other local destinations.
Showcase Local Spots
One of the many things you can do with your Winter Park marketing is to showcase the local vibe in your photos. Winter Park has so many local shops that maybe even the people who live nearby don’t know about. An Instagram account that does this well is The Grove. Their photos are fun, colorful and relevant to the Winter Park lifestyle.
When it comes to your Winter Park marketing, think about showcasing your product in front of one of Winter Park’s many fountains or doing a photo from above with your product at Barnie’s Coffee & Tea right off of Park Ave. (Side note: That’s one of our favorite places for coffee!) How darling is this photo of Barnie’s!? It’s the perfect location for a photo shoot and you hardly have to bring props… you have beautiful surrounding you!
Collaborate With Winter Park Locals
Someone who we recently saw did this SO WELL was Lemonhearted. She’s a local Orlando (area) blogger and she paired with companies around the area to do a give-a-way. How did she do it? She reached out to companies like FarmAndHaus and PigFloyds (some of our FAV places) and offered 5 $10 gift cards to a lucky winner. All the participants needed to do was tag their friends for a chance to win. How did it go, you ask?
She had over 938 comments with people tagging their friends and then their friends tagging their friends… you get the picture.
Props to her… and the other thing we need to give her props for… being consistent and having AMAZING photos. If you take a gander through her Instagram (linked above) her photos are amazing and enticing. You want to eat everything right then and there and she makes a point to showcase what she loves about Orlando and the surrounding areas.
Take note too, she uses amazing hashtags in her Instagram captions both related to and unrelated to the Orlando and Winter Park areas.
Overall, it never hurts to collaborate with other locals to help your accounts grow (speaking of that here’s a recent blog we posted to help your Instagram followers grow organically). Your Winter Park marketing plan should consist of getting involved in the community, posting great photos, collaborating and taking advantage of the local beauty in your photos and your posts.