Branded takeaways, otherwise known as swag in the business world, can help build top-of-mind awareness for your brand at a relatively low cost. Let’s talk about some fun examples that we’ve seen.

Handouts such as pens, stress balls, koozies, and sunglasses are all common branded takeaways, however, there are plenty of opportunities for creativity in freebies that are more relevant to your brand. For example, we’ve seen auto repair shops handout branded tire pressure checkers, or a brewery giving away free bottle openers. These provide more immediate value to the person receiving it and are more effective than an ordinary branded pen. But then again, who doesn’t love a free pen?

Collapsible water bottles are a perfect branded takeaway for tabling on a hot Florida summer day.

When to Use Branded Takeaways

Events and trade shows are great places to distribute branded takeaways since most other businesses that attend will be doing so as well. That’s why it’s so important to give away things of value to customers so that your branding stands out from the rest. Think of it this way: if you’re attending a trade show as a consumer, what would you want to receive: another stress ball, or a useful object like the collapsible water bottle shown above?

Branded takeaways are also great opportunities to show clients you care. Giving a potential or current client a branded promo after a meeting, no matter how small the object, shows them that you go above-and-beyond what’s expected. The object, whether it be a pen or whatever you choose, will also likely follow them back to their place of business. This is a great source for lead generation, as it increases the chance of word-of-mouth referrals.

There are nearly limitless possibilities for branded takeaways for your business. Do some research to find the most effective option for your brand, or consult with us at South Street & Co., to get started today. Remember, people almost always appreciate free swag, but you can really make a difference by thinking outside the box with your takeaways.

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