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Social media marketing should be an essential part of any marketing plan. If it’s not, you’re missing a huge opportunity. Social media marketing is a powerful tool, which, with a little effort, your company can gain a loyal and engaged customer base. There are some ways to help get closer to your social media marketing goals. We’re sharing some of our top ways to not only capture your target market but to increase your interaction and overall conversions.
- Be responsive. Social media marketing isn’t a one-way street. It’s more like a four-way stop. Being responsive to the people that are commenting on and sharing your content is where you’re going to get the most impact. Seeing that a company responds to comments with responses that read conversationally make people identify with your brand more. Providing interaction on social media is worth more to your customers than it costs to take the time to respond. Picture your social media marketing platforms as your storefront; your employees always aim to interact with customers, this shouldn’t change just because a person isn’t walking into your store.
- Hire someone to handle it. If you know that you and your employees don’t have the time to commit to social media marketing, it’s okay. Admitting it is the first step. Hiring a marketing company will let you focus on the things that your company does well and lets your marketing match that same level of quality. Spreading yourself too thin will leave gaps somewhere, and that doesn’t have to be the case.
- Find out what works. Testing what works and what doesn’t is huge. You don’t do anything in your company without first researching and making sure it’s the right move – so why would social media marketing be any different? It’s okay to take the time and figure out what works for the people who follow you online. Social media marketing isn’t going anywhere, and things are ever changing in this field. Do your customers respond well to videos and great graphics? Stay away from text-heavy posts. Do your posts receive a lot of comments when you ask questions? Fill in the blank graphics it is. People want to interact with social media, but people won’t interact with just anything, it has to mean something to them.
After it’s all said and done, everyone just wants to be heard. However, if you’re sharing meaningful content with your customers and followers, you’re ahead of the curve. All that’s left now is to engage with your followers to let them know that they’ve been heard. Customers are looking for content to interact with, so to make sure that it’s yours you have to test what works and do more of that.
If you do need help or have any questions relating to SnapChat, or marketing in general, you can reach us here. Let’s get social! Follow us on Facebook, Pinterest, Twitter, Google+ and Instagram for more tips and tricks of the marketing trade!
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