Did you run out of ideas for your content marketing? Here are some of our top tips for Tampa content marketing for law firms.

Content marketing is a form of marketing that focuses on creating and distributing different types of helpful content for the purposes of marketing your law firm. Content can take many forms, like blog posts, videos, or even infographics. The following are some tips and information you need to know about Tampa content marketing for law firms.

Content marketing is different from traditional advertising, it focuses on showing your target audience that you’re an expert, that you can solve an issue, and that you understand their journey. The buyer’s journey includes awareness, consideration, and decision. 

Awareness is the stage when your audience may have a problem in the near future. Consideration is when your audience is already aware of the problem (they’ve likely Googled it), but are still gathering information and knowledge. At this stage, people ask questions like: “Do I need to hire an attorney?” or “What kind of attorney would I need?” Finally, the decision stage is when your audience is actively looking for providers and choosing a lawyer. Here are some of our tips for Tampa content marketing for law firms that will help you gain more clients and convert your audience to leads. 

Try This on Google Business Profile

Google Business Profile is your business’s digital resume. It’s the first place people will look when they want to find information about your law firm. If you want to attract more potential clients and build a strong online presence, you can answer any questions that relate to your audience’s needs or problems. This will help build trust with potential clients and increase time spent on your page, which boosts your site’s SEO performance.

A Google Business Profile can help your law firm cultivate brand-consumer relationships, and build a strong online presence to attract new clients. We can help you get started today.

A Good Blog to Follow

As a lawyer your content marketing strategy should include adding and updating your most important and high-performing pages and blog posts. Use blogs as a way to provide more detailed information your client may be looking for. You can target the awareness stage with blogging by writing a blog that provides examples of when and why individuals may seek your legal services.

Next is Social Media

Use social media as a way to get your audience to engage and interact with your content and business. For example, you can create a checklist graphic. A checklist is a highly effective content type that helps your audience achieve specific goals. By creating a checklist, you could help new clients ensure they have everything they need to move their case forward or even begin the process.

Revisit and Review

Finally, revisit your website pages, blogs, or even any past content to see if there are new aspects you can bring to the table. A great example is case studies. Client case studies are an excellent way to show off your work and help potential clients get a better understanding of what you do. You can use them as blog posts or on your website, and they’re a great way to demonstrate the results you’ve helped clients achieve and the process you used to get there.

Tampa content marketing for law firms is essential to continue increasing engagement and leads. Our team of experts at South Street & Co. will help develop a strategy to help you succeed. Get in touch with us today to discover how we can help your business!