Summer is here! It’s time to turn sun-kissed heads by introducing the perfect summer marketing campaign.
As the seasons change, your marketing should too. It’s important that you stay relevant as a brand and offer relatable content to your audience through one of the most picture-perfect seasons. The best way to do this is to create a compelling summer marketing campaign.
It’s entirely possible for you to create something a little more fun and adventurous for your brand, as long as you do it right. We’re here to show you step-by-step on how to get started with your campaign to ensure you’re set up for success.
1. Plan, Plan, Plan
First thing’s first, you need a plan in place. Figure out your purpose or goal for the campaign. We know it’s a summer marketing campaign, but what will entail? There are many options ranging from promoting your brand’s new summer items, hosting a summer sales event or having a special summer contest on social media.
Make sure whatever action you take follows along with a goal you have in mind for business, such as increasing sales or customer engagement on social media. If you want to get real specific– which we highly recommend– try using SMART goals. These are Specific, Measurable, Attainable, Relevant, and Timely goals to make sure your plan is concrete.
Once you have a solid plan in place, it’s time to implement it! You’re going to want to decide how you’ll be announcing your summer marketing campaign and you can start by looking at the marketing channels you use to promote your brand. Find out which channels you obtain the best results from and which ones you can expect to find your audience active on the most.
Since it’s summer, your best bet is to implement a mobile-driven campaign because everyone is outside enjoying the sun. There’s a good chance the people you’re trying to reach are on-the-go as they travel or spending a beach day with family and friends.
Most importantly, timing is everything. You can either choose for your summer marketing campaign to align with a popular summer holiday or you can have it running longer through the summer months. It’s up to you to decide based on your goals and it’s best to start planning it early.
Lastly, your end goal is to get people to act. This can be done with a CTA, or call-to-action, which does exactly what the name implies, calling people to act on something. This something can be a question or statement directing people where you want them to go. If you go the summer contest route, a great example would be asking them to share a picture using a specially-created hashtag to be entered for a chance to win a prize. You can also build your email list by calling your audience to fill a form with their information.
Make sure you’re tracking your SMART goals along the way using metrics and assess the success of your summer marketing campaign. If you think you still need help, contact us to guide you through the process.