When it comes to creating content for your social media channels, it doesn’t end after you click “share.” With the Instagram algorithm’s consistent updates to prioritize content with the most engagement (likes, comments, shares, etc.), it’s crucial to write caption copy that helps your content get the most reach. This means including clear call to action prompts into your captions. We’re here to help you do just that!
It’s important to be mindful of which action you’re asking your followers to take, and create your visual and caption all with that goal in mind. Keep the experience of scrolling through social media front of mind, and ask yourself, “What would make me want to comment, like, share, etc?”
This FREE downloadable will walk you through 15 different call to action prompts for social media that will help you start a conversation with your followers based on the content you are creating for them. Plus, each of the call to action prompts are customizable based on the topic, theme, product, or service you’re promoting in your social media content.
Captions are key to creating a winning strategy to grow your brand’s reach and influence on social media. Especially when they clearly communicate the desired action you’re wanting to encourage from your followers.
