PS: This post may contain affiliate links. If you click through my referral link, at no additional cost to you, I may earn a small commission if you make a purchase. Thank you for supporting South Street & Co. Read my disclosure policy.
I know–now that the year has started, you’re back in the same boat you were in before the holidays. There just aren’t enough hours in the day to plan a social media campaign, right? NOPE! I’m going to show you how.
I love how everything slows down at the end of the year. You have more time to think and plan out your campaigns for the upcoming year. Like I’ve said before, planning and strategy are two of my favorite things in the world. However, I know you’re busy with getting the kids to school, checking your email, making sure your customers are happy, and handling the day-to-day tasks for your local business. You don’t think you have time for a social media campaign. But trust me, you do!
Brainstorming Gets The Creative Juices Flowing
The million dollar question is, “What your content is going to be about?” Figuring out what to post and who to target are key elements to starting your social media campaign. Do you have specials you want to offer? Do you want to show a different side to your business? All of these are questions to ask yourself as you set up for your campaign.
At the end of 2018, the South Street & Co. team sat down to strategize a social media campaign to help us find more clients. No joke, we spent an entire afternoon throwing ideas at the wall and seeing which ones we liked the most. It was liberating to talk about all of our ideas and see what we could do to execute them once the new year started. This is a vital part of the social media campaign to ensure everyone’s ideas are heard.
Executing Puts The Team On The Same Page
You can plan all you want, but what’s a plan without execution? Just words on a piece of paper (or in a document on your phone). Execution is the most important part of developing a social media campaign that will work for you in 2019. This could mean some work for you on the weekend as you schedule out posts for the following week. I use a social media scheduling tool called Buffer to plan out client posts and our own social media posts as well. This helps IMMENSELY as it frees up my day to create and also allows me to monitor each account every afternoon.
Are you ready to take your social media seriously in 2019 and use it to get clients? We would LOVE to see you at our first workshop of the year! Click here to purchase your ticket. Space is limited so act fast!
Missing the workshop but still need help? Fill out the form below & we’ll be in touch with you soon!