A small business marketing consultant is like an ace up your sleeve when it comes to your marketing. Here’s how they can help you and how you can help yourself by hiring one.
Have you ever sat your desk, staring out of the window thinking, “Who can I ask about X problem?”
I can tell you too many times I have, which is why I surround myself with mentors and coaches. Luckily, I don’t need a small business marketing consultant because I am one!
However, that doesn’t mean I don’t have a CPA, business coach, sales coach, and multiple mentors within the marketing realm. Everyone needs help and advice, even you!
When it comes to thinking about hiring a small business marketing consultant, there should be a couple of questions you ask in order make sure they’re the best fit for you. Here they are:
Ask Them Their Experience
I can’t tell you how much I’ve learned in four years in business vs. one year in business. Even though I knew a lot, it’s not the plethora of information I’ve learned since my first year.
Ask Them Their Expertise
All small business marketing consultants are different and there are many, many types of marketing. Depending on your needs, you should ask them what their specialty is. We’re experts at digital marketing and I do have a background going out and representing companies to people who could or who do refer. However, if someone asked me for help with direct mail, I would let them know that’s not an area of our expertise.
Ask Them For Examples
Examples are a great way for you to see their work and to relate to someone else they’ve helped in the past. They might have case studies, white papers or even a portfolio page on their website. Once they send you over the items, look them through and that might spark additional questions.
These are three main questions to ask a new small business marketing consultant you’re considering hiring.
Now, let’s get to the good stuff! Let’s talk about how a small business marketing consultant can help you.
I recently met with someone starting his business and he wanted consulting each month. He said, “I want someone to bounce ideas off of and for them to tell me whether it’s a good idea or bad idea.”
He then asked, “Is that something you do and what else does it come with?”
I smiled and said, “Absolutely! Also, if you have any questions, need tutoring or feedback on current campaigns, we can do that too.”
In my experience, consultants allow you to purchase a certain amount of hours from them each month and that consists of advice, feedback, teaching and any other items the business owner needs. I explain it as ‘think of us as your go-to sounding board.’
In the past we’ve helped with a plethora of items that small business owners need:
- Facebook ads
- Campaign performance
- Website updates and edits
- Teaching on numerous platforms
In addition to the consulting, we also help with the campaigns themselves. We have different situations where companies hire us to fulfill the monthly marketing needs and but also to help them on a monthly basis with feedback or teaching a different aspect of marketing they want to focus on.
If you’re looking for a small business marketing consultant in Orlando, look no further. We have the experience, expertise and we have proven ways to help you and your company grow. Not only that but what we teach is exactly what we do for ourselves and our marketing!