PS: This post may contain affiliate links. If you click through my referral link, at no additional cost to you, I may earn a small commission if you make a purchase. Thank you for supporting South Street & Co. Read my disclosure policy.

Reading Time: 3 minutes

Sara Magnolia, blogs all things travel, fashion, beauty and home decor. We’ve interviewed her to share all she has learned in the blogging world. We hope you get inspired and learn from her helpful tips to take your social media to the next level!

Tell our readers about yourself and your blog

I started this blog as a college course assignment in 2014 during my senior year. I’ve since graduated with a Bachelors degree in Marketing, became a Florida resident, got my first post-grad job in my field with a NHL team, welcomed two sweet pups into my little family and got engaged to my other half since then! serves as my creative outlet to share my travels and inspiration on fashion, beauty, and home decor.

Tell us how you first got into blogging

I started this blog as a college course assignment in 2014 during my senior year.

Sara Magnolia

How did you establish your “theme” or brand?

It has come together over the years and the foundation is definitely my personal style along with the places I travel!

For your theme or brand, do you have things that you do consistently?

 I consistently travel, post outfit photos, home decor photos and share pics of the yummy coffee I drink along the way.

Where do you find the inspiration for your blog posts?

I pull from all aspects of my life. If I am loving a certain style trend I will incorporate that, sometimes I am inspired by the places I go or the conversations I have with friends.

What do you think is the best strategy to get more traffic to your blog?

You have to cast a wide net. By that I mean put yourself out there on a few social media platforms and post consistently. Engage with new people and other bloggers!

Sara Magnolia

What’s your favorite social media platform?

Instagram! I love telling stories through photos so I love that it is real-time, location-based and all about the photography!

How do you gain followers?

I find that I gain a lot of followers when I travel and tag locations.

Once you have the followers, how do you keep them?

Post consistently so they know what to expect from you.

How many times a week do you post?

I aim for anywhere from 4-7 times a week depending on how busy I am with my full-time job.

Is this a part of your strategy to keep gaining followers or do you post at random?

I post at random times, I should be better about it!

What are some misconceptions about social media?

I think people think that if they are posting photos all the time then people will just find them, but if you’re not engaging, using hashtags, tagging locations, etc., then you might never attract new readers to your audience.

How do you find relevant hashtags for your photos on Instagram?

Definitely through trial and error!

Sara Magnolia

Do you have photos taken professionally or do you take them yourself?  

I have my fiancé take photos of me on my professional camera. I take professional photos of other bloggers though!

What are some tips you can give in order to take a good photo?

Shoot your DSLR on manual!!!!

What’s your favorite location to take photos?


What are your top 3 favorite emojis?


How do you keep your website updated & relevant?

I try to plan out an editorial calendar with the help of my assistant.

What apps would you recommend to our followers?

Instagram and the app
Need help with your marketing? Let’s chat!
Blog Form (sidebar and bottom)