Having an Instagram content calendar can increase the success of your business on Instagram. Find out what you can do to have more time to focus on your brand while posting killer content.

We all know that to be relevant on Instagram we have to be consistent. Without a social media calendar you would be aimlessly posting and although it might work at times, it can get time-consuming. To be more efficient, creating an Instagram content calendar will help you keep organized. There are several ways you can go about this, but I will show you how an app called planoly will help you keep your Instagram account organized.

Prepare

Always take photos, the more you have, the better you can organize your Instagram content calendar. Your company, small business, or blog should always have several different types of content for your Instagram. Whether that is infographics, photos of yourself and your brand, or behind the scenes photos, you should always provide different images for your audience. As a team, we create infographics through Canva, or Photoshop and use them as needed.

Schedule

Once you have taken photos, with several different graphics, take a day at the beginning of the week to schedule the posts out for the following week. I know this may seem like a lot, and I’m sure in the beginning it will be. But once you get in the groove of things, you will find that this will save you time, and worry. Posting on Instagram is just a small part of what we do, so we like scheduling any social media posts for the next week on Tuesdays and schedule to write blogs throughout the week and schedule them on Friday for the next week. Whether it is pictures or blog posts, organizing our Instagram content calendar the week before will allow you to be more creative in the process, and will enable you to meet deadlines without a worry.

There is a great tool we found that makes it easier for us to organize an Instagram content calendar, called Planoly. With this website and app, you can organize your photos and captions in advanced. You schedule it for a specific day and time and when the time comes to post it send you a reminder on your phone. When posting you need to download the app to your phone and be logged on to the Instagram account, and it will easily copy paste the caption and hashtags for you!

No more wondering what you will post for the day having an Instagram content calendar allows you to be creative in what you post,  organized, and will take your content from good to great! Now you have more time to focus on your business.

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