Overview

Acme, a trusted septic service company serving Eastern and Central Florida since 1989, had a clear goal: to increase septic pumping jobs and ensure their recently added third pump truck, which met growing demand, remained busy. 

While social media and SEO had been part of their marketing mix for years, Acme wanted to level up its local visibility across multiple cities.

Challenge

Acme faced tough competition in key local markets. Their blog-based SEO strategy brought consistent results, but they wanted to reach markets beyond their hometown. 

With the addition of a third pump truck, they needed to generate a higher volume of quality local leads to justify the investment.

Strategy

To meet Acme’s ambitious growth goals, we launched a comprehensive local SEO campaign designed to expand their septic company digital marketing footprint across Eastern and Central Florida. Over the course of 12 months, we implemented a structured rollout of 2 to 4 city-specific service pages each month. These pages were crafted with precision – each one featured targeted local keywords such as “Mims septic pumping” and “Deltona septic tank service,” helping Acme rank for the high-intent searches that mattered most to their business.

But we didn’t stop at keywords. Each location page included custom FAQs that addressed common concerns in the area, photos of Acme’s trucks and technicians in action, and glowing testimonials from satisfied clients. Behind the scenes, we applied structured schema markup to ensure optimal search engine readability and rich results display. To complement these efforts, we also optimized their Google Business Profiles for key cities like Mims and Sanford, aligning local search presence with the newly created landing pages.

This multi-layered approach laid the foundation for Acme’s impressive visibility and lead generation gains – helping them rank better, convert more, and ultimately keep that third truck on the move.

Execution

Over the span of 12 months, our team implemented a hyperlocal SEO strategy tailored to Acme’s service footprint in Eastern and Central Florida. Each month, the team rolled out 2 to 4 dedicated location pages, each rich with city-specific content, optimized for localized keywords like “Deltona septic tank cleaning” and “Mims septic pumping company.” These weren’t just keyword-stuffed pages; they featured unique FAQs addressing regional concerns, real photos of Acme trucks and fieldwork, and testimonials that built trust with local audiences.

The SEO strategy didn’t stop at content. Internal linking structures were strengthened to guide visitors through Acme’s services efficiently, while schema markup and local business tags were added to support search engine understanding. Simultaneously, Acme’s Google Business Profiles in high-value markets like Mims and Sanford were enhanced to align with the new content, creating a seamless experience from search to site visit.

Results

The results were nothing short of transformative. Within the year, Acme’s keyword footprint surged by 80%, with 395 keywords actively ranking across Google. Many of these terms reached coveted top-three positions, especially for high-intent searches in the targeted cities. In Mims, Google Business Profile impressions skyrocketed by 105%, paired with over 1,200 phone calls and more than 600 website visits. Website analytics confirmed this upward momentum, with 14,004 sessions and over 25,000 pageviews logged over the year.

Most importantly, conversions doubled, hitting 582 total leads from SEO – a clear sign that traffic was both growing and becoming more qualified. This campaign not only boosted visibility but also helped Acme keep its third pump truck on the road, fulfilling the core business goal that initiated the campaign.

And don’t just take our word for it, here’s what our client had to say about their results: 

“The team at South Street has taken our business to the next level! They are on top of it and make it painless for us! We have worked with multiple SEO campaigns and they are the least pushy and the most productive! 10/10!!!”

If you’re looking for results like this for your business, schedule a call with our team to get started.