When first learning about the different social media platforms, it seemed as though the most discussed were Facebook, Instagram and Linkedin. However, Pinterest has quickly become one of my most favored platforms when it comes to sharing content.

Due to the immense success of Pinterest, most users even use it as a search engine, rather than using the standard method of Google. For this reason, it is a crucial tool for businesses because of how much consumers are using it and their heightened traffic can absolutely be used to a company’s advantage.

Before my internship at South Street & Co., I saw Pinterest as a way to pass the time or a place to go when you needed some inspiration. I didn’t realize that Pinterest can play an important role in a company.

Three important items you should be doing with your Pinterest account are:

• Creating and uploading your own content.
• Sharing designs that can be re-pinned.
• Re-pinning relevant content.

Creating And Uploading Your Own Content

Having your own design on Pinterest has the ability to reach thousands of individuals from all over the world in the matter of a few clicks. Meaning, you will want to make sure the content that you are sharing is exactly up to your own standards. Since it is, after all, an extension of your business. Not only is this excellent exposure for a business, but it can increase your customer base.

Sharing Designs That Can Be Repinned

A Pinterest-user wants to see information that they can relate to, and can understand. The information you choose to share should not have the representation of anyone else’s account. It should only be what you do as a company. This will allow for less confusion during any interactions and allows you to be more personal as a company. Overall, your goal is to pin designs that relate back to your business but will ultimately be re-pinned by those similar to your company.

Re-pinning Relevant Content

What does re-pinning mean exactly? For those of you who are not (yet) Pinterest-savvy, re-pinning is how you interact with this particular platform. If you see a post that strikes your fancy, then you can re-pin it to one of your boards for others to see. Once you share your own designs and content, consumers will be able to have a better understanding of what your brand is, and what they can expect from your business.

I hope this has brought you some insights into the world of Pinterest and I hope you have as much fun with it as I have! However, if you are already a Pinterest-master looking for some pro tips then check out our previous blog here. While you’re at it, you should give us a follow on our Pinterest!

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