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I can recall the very first time I heard about Pinterest and what a mistake it was to join right as I began my week of finals. As I was on my computer, typing away, I couldn’t help but cave into my new addiction and quite frankly, it’s been a love affair ever since. As technology develops and social media continues to change, so does the way we use certain platforms. Not to toot my own horn, but I believe that I have the secrets to perfecting your Pinterest for your small business. Here they are!
I have said it once, and I will say it again, consistency is key. Your color scheme, your verbiage and even the pins you pin and repin are all sending a message. I’ll share a little case-study of mine: at one point, I sold myself as the quintessential beachy, flower-child.
I made sure that, not only were the pins I was pinning displayed the beachy-vibe, but I was strategic with the images. I stayed true to what I loved, but also made sure everything was visually appealing and this eventually led to some big name brands taking notice of my Pinterest presence. One of which I ended up working for.
I do think it’s important to make sure all your boards are clear in what they’re about. I think it’s important to select a cover photo that speaks for all the pins inside the board but I think it’s more important to think of your Pinterest as NOT a homepage. Rarely do I hop on my computer and look up different brand’s actual pages, I have already put in the work to follow brands that I like so their pins would automatically show up in my feed when I am aimlessly scrolling.
Time for a little spring cleaning when it comes to your Pinterest page, especially if you’ve had it for a long time. Some boards may now be irrelevant or you simply don’t want them displayed. Rather than deleting it and losing the followers, you do have, you can archive. Click the ‘edit’ button on the board and scroll to the bottom, careful, it’s right next to delete!
If you don’t want to archive or delete a board, then you have the option to combine boards. This is not as tricky as it sounds. Click on the board you would like to merge and select ‘organize,’ this will take you to the options of move, copy and delete. On the right side, you can choose ‘select all’ then select, ‘move’ and then choose the board you would like to combine.
Now, here’s where it gets a little fun. Within your boards, you can add sections. For example, on your board dedicated to fashion, you can break it up by having categories like accessories, shoes and purses. I honestly feel like this feature is more so for the pinner to keep their inspo organized for when they need to reference back. Can’t find that recipe on how to make red velvet cupcakes? Good thing you put that into your cupcakes section on your food board.
Interactions on Pinterest are not easy, especially since they took away the option to ‘like’ photos, but it’s not impossible. Perhaps one of the best ways to be seen is to join a collaborative board. I personally am in at least ten and am asked to be in more every day, but that doesn’t mean they’re all right for you. You still need to take into consideration your own branding and whether this board would clash with your voice and message.
It’s important to pin your own content and always link back to either your website or blog, but it is also important to repin from those who inspire you! Refer back to my case study earlier, I gained notice by also giving love to the people and brands that I respected, and saw them doing the same in return.
Pinterest is a beast of its own on social media, and people become intimidated because it can be overwhelming. However, you can still build up your brand and presence and hopefully attract potential clients who admire the vibe you’re putting out into the universe.
Photos Courtesy: Pinterest.com