Implementing Orlando SEO for lawyers that hits the mark is only as complicated as you make it. Here’s what you need to know. 

If you’re an attorney or law office manager who wants to launch a digital marketing strategy, you have a few options. You can:

• Develop and manage the strategy yourself. 
• Outsource your digital marketing to the right partners. 
• Do nothing. 

Out of each of these options, the one I would strongly advise against is to do nothing – and that may be obvious to you too. 

The reason being is that when it comes to Orlando SEO for lawyers, your industry is active. If you search “Attorneys near me,” I can guarantee that the firms that show up on the first page are all running an SEO strategy that works. If you’re not doing the same thing, then your competitors are going to beat you out every time. 

So what’s the next step?

I’m going to spend the rest of this blog discussing your other options; which are to implement your own strategy or hire someone else to do it for you.

Orlando SEO for Lawyers: The DIY Way

On-Page Optimization

On-page optimization is what your website visitors can see. Think of things like clear meta descriptions for your website pages, strong CTAs (calls to action) where they need to be, an easy-to-navigate website, and well-written content. These subcategories below make up some of your SEO on-page optimization. 

Keyword Research

Keyword research will help you find the keywords that your potential clients are using when searching for the services you offer. It will also help you prioritize certain keywords over others depending on their search volume and how closely related they are to your area of law practice. 

High-Quality Content

When your website is optimized and you have a series of keywords you want to start ranking for, the next step is to start creating content. The content can be blogs or pages, and this allows you to fit even more keywords on your website without it looking like spam. After all, if you added every keyword you want to appear for in search results to your home page, I think a lot of your web visitors would turn around and leave. 

We recommend writing blogs that are between 500-800 words in length and posting them on a regular schedule. This part of your strategy is kind of “the more the merrier,” since the more content you have the more active your website is and the more keywords you will be ranking for. 

Google Business Profile

A strong Google Business Profile goes hand in hand with your SEO strategy. Google wants people to use its products, so optimizing and posting on your business profile will not only help your website rankings, it helps your law firm appear on Google Maps searches. 

Review Marketing

Speaking of Google Business Profile, we love a profile with tons of reviews (have you checked out ours lately? We have over 100 five-star reviews!), and the more positive reviews you have, the better it is for your search visibility. 

You can gain more reviews by reaching out to past and current clients in a variety of ways and asking them to leave a great review of your law firm. We recommend setting up an email and text strategy that will occasionally request a review from individuals in your email or phone lists that have not left you one yet. 

Starting to sound like a lot?

I get it. I like to relate this back to an ambitious time in my life when I decided I could meal plan every day indefinitely. That meant I was planning, prepping, and cooking three meals a day for my family whether we were eating together or packing a meal for the workday. On top of work, household responsibilities, activities, and everything else we do – it didn’t work out so well. I think we were four days in when we were reaching for the takeout menus after a long Wednesday. 

Now we’ve worked out a better system to accomplish our goals, but it took finding the right strategic partners to make it happen! I started paying shoppers to pick up groceries and my husband is our designated dishwasher. It’s working out a lot better now.  

That’s more of a “real-life” example, but you can easily tie it back into business. It’s great to be ambitious and want to tackle every challenge that comes your way, but in so many situations it’s not sustainable. Creating effective Orlando SEO for lawyers usually requires finding the right strategic partners to make it happen, and that’s why we’re here. 

We’ve been working with attorneys for years and have a capable and knowledgeable team who can speak to your audience and get results. Set up a free 30-minute call with us today to learn more!