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Producing creative content is vital for a company’s success. We’re here to help make sure your Orlando creative marketing is of the highest quality.
Orlando creative marketing means utilizing purposeful language and imagery to influence your audience. Not many people realize it, but there’s a science and an art to marketing. You first have to grab the attention of your audience with relatability by speaking their language. Once you have them, you better have consistent branding to keep them. We’ll break it down for you:
Use Colorful Language
Nowadays, marketers are having to get creative with their wording to impress their consumers. You only have a couple of seconds to capture their attention, so you must be intentional with your message. Utilize a thesaurus to improve your writing. Implement humor to leave a lasting impression. However, make sure you’re staying true to your brand voice so consumers know what they can expect.
Your audience is likely your audience because they can relate to your brand in one way or another. Maybe your brand’s theme resonates with them. Maybe you sell a product or service they find necessary. Or maybe they’ve been touched by your brand’s purpose or mission. Regardless, it’s vital you maintain that consistent relatability to ensure recurring customers.
Include Engaging Visuals
Without visuals, your Orlando creative marketing will look and feel unappealing. Marketing with too much text can feel overwhelming, which results in losing the attention of your readers. People are much more likely to read your content if there’s an image breaking up the text. It’s important to ensure each visual you incorporate aligns with your message. A professional camera isn’t necessary to successfully market with engaging visuals. Grab your phone and take a picture around the office.
At South Street and Co., we can help your Orlando creative marketing thrive. With the necessary knowledge and resources, we specialize in creating lasting impressions for our clients. Contact us today to learn more about how we can help you!