Reading Time: 4 minutes
From folding your laundry to sparking joy, Marie Kondo’s new Netflix show is officially a hit! Now that your home-life is set and organized, what does your marketing look like?
About two weeks ago, I watched Marie Kondo’s Netflix series, Tidying Up. I watched the episodes with the young couple who hated doing laundry and who had two young kids, to the family who lived in a two-story home that was piled high with clothes and Christmas decorations.
And that’s all it took.
I marched myself upstairs took out all of my clothes in the two dressers I have and reevaluated every piece. I thanked the clothing and then put it in a pile to throw away or give away.
After about an hour, I had a mountain of clothes that had accumulated. It was t-shirts from college, shorts that I hadn’t worn in years and shoes that had been collecting dust (and forgotten about) from the depths of my closet.
All in all, I donated F I V E garbage bags to GoodWill. WOW. And guess what- I felt freaking amazing!
Right now, my husband and I are looking for a house so my mindset was, “If I get rid of all of these old items, we can make way for new ones.” So far, we haven’t found the perfect house BUT we’ve only been seriously looking since the end of December. (I’m not someone who can wait… I want to do it all now!)
Last night I was browsing Instagram and saw so many people posting about a couple of things (Keto being one of them), the other being the Kondo method that Marie so eloquently explains.
And that got me thinking… If your house looks good, your drawers look good and you feel good… does that all change when you get to work!? And not even when you get to work alone… but when you dive into your marketing plan.
Does Your Marketing Plan Spark Joy?
The answer from a lot of people, probably not. So that got me thinking… I need to write a blog about revamping your plan for the year. And just like Marie, there are a couple things you can do to easily ‘spark joy’ back into your strategy. Here they are:
Look At Your Social Scheduling Times
One thing I’ve seen especially over the last six months or so is content should be about quality over quantity. With this being said, open up your scheduling software and analytics and take 15-minutes to reevaluate each.
Over the last couple of months, we’ve seen that posting better, high-quality content has gotten us further than posting frequent content that doesn’t have a lot behind it.
Here’s what we did:
- Facebook: Only posting three times per week, however, we do a live video on Mondays, so technically that’s a post.
- Instagram: Down from 2x per day to 1x per day and only on business days.
- Google+: (Yes we still post here) But only 1x per month.
- LinkedIn: 3x per week.
- Pinterest: 2x per day.
Bring Your New Work To The Front & Center
One thing I’ve personally been working on is showcasing more of our work. For graphic design projects, it’s super easy, for SEO and social media, not so much. People don’t want to look at numbers unless they mean something!
So here’s what I did:
I started showcasing screenshots of “wins” throughout the week. Not for every client, but the ones I felt made the biggest change or impact on their plan compared to last week. For SEO, they look like this:
We’re already sending these to the clients when we see great moves up, so I thought, “Why not put them on social media so we can prove that we do a great job!” And that’s what I did. I posted one on my personal LinkedIn (which I post to 5x per week) and this is the reaction:
That post alone, with the 12 likes and 2 comments reached… are you ready for it… 761 VIEWS!!!
Want to know the icing on the cake? I paid $0 for this post. I’ve taken time to connect with meaningful connections (for me it’s small businesses) and to post consistently so that the reach goes out to those who I want to impact.
Continue Your Training
At the end of last year, I spoke with a fellow agency owner and she told me she paid her employees to get certified in different programs such as Google Analytics, Google Adwords, etc.
I thought that was a great idea because you’re expanding your agency’s horizons and you’re also helping your employees better themselves with a nice incentive!
Here’s what we did:
I set up a reward system for different certificates achieved. Even if there’s no monetary reward for you, I HIGHLY recommend you take them because I took the Google Analytics for beginners (and I think I’m not a beginner) and learned so many things that expanded my view!
Here is a list of the certificates:
Canva Design School: https://www.canva.com/learn/design-school/
Hubspot Inbound: https://academy.hubspot.com/courses/inbound
Hubspot Email: https://academy.hubspot.com/courses/email-marketing
Google Analytics: https://analytics.google.com/analytics/academy/
Facebook BluePrint: https://www.facebook.com/business/learn?ref=ens_rdr
Google Adwords: https://landing.google.com/academyforads/#?modal_active=none
Thank Your Clients And Partners
Yesterday, I was at my normal Thursday lunch networking group and a lady mentioned she had 100 boxes of Girl Scout cookies from her daughter and needed to get rid of them ASAP (because they’re delish!).
I thought, “Oh Lord no. I am not eating those after a long holiday time.”
Then, another member spoke up and said, “Oh! Every year I buy a couple of boxes of Thin Mints and bring them to my clients as a small thank you for doing business with me. They love it!”
Then I thought, “WOW! If someone brought us something, especially Thin Mints, we’d all be thrilled!”
What we did:
I bought 10 boxes, LOL! But, each month Maddie meets with our clients to go over reports and how they did the month before, so this was the perfect opportunity to ‘spark a little joy’ in their lives. Not only that, but who doesn’t love Girl Scout Cookies!? (Side note: I was a Girl Scout and I truly believe selling those cookies to strangers and trying to outsell everyone else got me a solid start in sales/ marketing).
At the end of the day, great results are what clients love and why they stay. But an added bonus of cookies, a simple thank you note or anything else you can send or deliver to ‘go the extra mile’ is always going to be the cherry on top of your sweet cake of results.
We’ve already implemented these items above and are constantly reevaluating to see what else we can do to provide better service, better results or more communication.
I’ve personally already cleaned out my closet, dressers and shoe area- as you know! Just a simple refresh to your brand and your marketing can make you feel revitalized and empowered. And sometimes, that’s just what we need to make an impact!
PS: Let me know if you’ve implemented any of these items below or if you’re currently cleaning out your closets 🙂
This is in no way affiliated with Marie Kondo, Netflix or the Kondo Method. All opinions are my own and I am not getting paid for this post. I just thought it was a fun idea!