For local service providers in niche industries, competing with national brands can be a significant hurdle.

This was the challenge faced by Acme Environmental Services, a septic company determined to elevate its online presence, attract new customers, and grow its operations. They partnered with our agency to implement a comprehensive digital marketing strategy aimed at leveling the playing field in a competitive digital landscape.

The results? Acme Environmental Services expanded from a single location to two thriving offices and grew their service capacity by increasing their fleet from two trucks to three, positioning them for ongoing success in the local market.

The Challenge

Acme Environmental Services needed a marketing partner who could deliver measurable growth across multiple channels. Their primary challenge was competing with larger, national brands that dominated the digital space in their service area.

In addition to these industry-wide pressures, the company faced local obstacles, such as building their reputation, improving search engine visibility, and reaching the right audience in their market. They turned to us for a solution to help them not just survive but thrive in this highly competitive environment.

The Solution: A Comprehensive Digital Marketing Strategy

Our team worked closely with Acme Environmental Services to craft a tailored plan designed to address their unique challenges and goals. The strategy included:

• Local SEO Optimization: We targeted high-intent, location-specific keywords to improve their visibility in local search results. This ensured they appeared in front of customers actively seeking septic services in their area.
• PPC Advertising Campaigns: By running cost-effective Google Ads, we drove immediate traffic to their website and generated high-quality leads from people searching for septic services.
• Social Media Management: Through consistent, engaging content, we built their brand presence on social platforms, connecting them with local customers.
• Reputation Management: We focused on increasing positive online reviews to build trust and credibility among potential customers.
• Website Maintenance: Regular updates and optimizations kept their site user-friendly, fast, and secure, ensuring a seamless customer experience.

This multi-channel approach enabled Acme Environmental Services to increase their market presence and attract customers across all touchpoints.

The Results

The results of this comprehensive strategy were undeniable:

• Expanded Operations: Acme Environmental Services grew from one location to two thriving offices, doubling their reach and availability to serve local clients.
• Increased Fleet Size: They added a third truck to their fleet, enabling them to take on more projects and boost service capacity.
• Enhanced Market Presence: The company gained significant ground in their local market, successfully competing with larger brands and securing their position as a trusted provider of septic services.
• Increased Leads: The company is currently averaging over 59 new leads each month from their digital marketing alone.

This transformation not only helped Acme Environmental Services achieve their immediate growth goals but also set the stage for long-term scalability and success.

Conclusion

By partnering with us for their digital marketing efforts, Acme Environmental Services experienced a remarkable evolution. From competing with national brands to becoming a leader in their local market, they proved that with the right strategy, even small businesses can achieve big results.

If your business faces similar challenges, let us help you create a marketing strategy that drives growth and positions you for success. Schedule a call with us today to get started!