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Trying to stand out from the crowd in the septic industry can be daunting. Learning how to grow a septic business with some simple online strategies will help you boost views, calls, and, ultimately, your customer base!

 

Growing a septic business in today’s competitive market requires more than just excellent service. With increasing competition and changing customer behaviors, you need effective marketing and business strategies to stand out. 

 

Whether you want to generate more leads, expand your reach, or establish your company as a trusted local provider, taking the right steps today can set you up for long-term success. 

 

The good news? You do not need to overhaul your entire business overnight. By making a few strategic changes today, you can start seeing results faster than you think. If you have been wondering how to grow a septic business, these five strategies will help you get started.

1. Optimize Your Website for Local Search

Your website is your most powerful marketing tool, but you are missing potential customers if it is not optimized for local search. Most homeowners and businesses looking for septic services turn to Google first, making it essential to improve your local SEO.

 

Here is how to make your website more visible:

• Update Your Google Business Profile – Ensure your business name, contact information, and hours are accurate. Add high-quality images and encourage reviews.
• Use Localized Keywords – Incorporate location-based terms naturally in your website content, meta descriptions, and headers.
• Improve Mobile Friendliness and Speed – A slow or hard-to-navigate website can drive potential customers away. Use tools like Google PageSpeed Insights to check your performance.
• Highlight Customer Testimonials – Showcasing reviews on your website builds trust and reassures potential customers.

An optimized website helps your business rank higher in search results, which makes it easier for local customers to find and choose your services.

2. Invest in Targeted Digital Advertising

Organic SEO takes time, but digital advertising can immediately put your business in front of potential customers. Platforms like Google Ads and Facebook Ads let you reach homeowners and businesses actively searching for septic services.

 

Here is how to get the most out of digital ads:

• Run Google Search Ads – Target high-intent keywords like “septic tank pumping near me” or “emergency septic repair.”
• Use Facebook and Instagram Ads – Reach local homeowners with visually appealing ads showcasing your expertise.
• Set a Budget and Track Performance – Begin with a small budget, try different ad designs, and refine your strategy based on what works best.

 

Paid advertising can quickly generate leads and increase brand awareness in your service area.

3. Build a Strong Online Reputation with Reviews

Your reputation can make or break your septic business. Most customers check online reviews before choosing a service provider, so maintaining a strong review profile is crucial.

Ways to encourage and manage reviews:

• Ask Satisfied Customers for Reviews – Request feedback on Google, Facebook, or Yelp after completing a job.
• Make It Easy – Send a direct review link by text or email to simplify the process.
• Respond to Every Review – Thank customers for positive feedback and professionally address any negative reviews to show you care about customer service.

 

Consistent positive reviews boost credibility and attract more customers.

4. Expand Your Website Content with Service Pages and Blogs

A strong website is more than just a homepage—it should include dedicated service pages and blog content that answer customer questions and boost your search rankings.

 

Here’s how to improve your website’s content:

• Create Individual Service Pages – Instead of listing all your services on one page, create separate pages for “Septic Tank Pumping,” “Septic Inspections,” “Drain Field Repairs,” etc. This improves SEO and helps potential customers find exactly what they need.

• Write SEO-Friendly Blog Posts – Cover topics like “Signs Your Septic Tank Needs Pumping” or “How Often Should You Schedule a Septic Inspection?” to attract search traffic.
• Use Location-Specific Content – Mention the cities and counties in your service area so you’ll appear in local searches.

 

Regularly creating and updating your website content helps build authority, drive more traffic, and convert visitors into customers.

5. Use Social Media to Engage and Educate

Social media is a powerful tool for septic businesses. While most people do not think about their septic system until there is a problem, staying active on Facebook and Instagram can keep your business at the forefront of their minds.

 

Here’s how to make social media work for you:

• Share Educational Content – Post maintenance tips, FAQs, and videos that help homeowners care for their septic systems.
• Use Humor and Relatable Posts – Funny memes, lighthearted content, and “Did you know?” posts can boost engagement and make your brand more approachable.
• Show Behind-the-Scenes Videos – Short clips of your team at work, equipment in action, or customer success stories can build trust and familiarity.
• Run Contests and Giveaways – Encourage followers to tag friends, leave comments, or share your posts to expand your reach.

 

Consistent social media activity helps build brand awareness and positions you as the go-to septic expert in your area.

Start Growing Your Septic Business Today!

Want to know how to grow a septic business? It takes more than great service—smart marketing is key. Optimize your site, run digital ads, gather reviews, expand content, and use social media to attract more leads.

 

Need expert help? South Street & Co. specializes in digital marketing for service-based businesses. Contact us today to schedule your complimentary call, and let’s start growing your septic company!