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You’ve seen the new search results generated by AI but aren’t sure how they work. Let’s look at how to appear in AI search results so your business can benefit from this new SEO technology!
Artificial intelligence (AI) is changing how we use search engines. Old-school SEO strategies need to change to keep up. This guide will show you how to make your website stand out in AI-driven search results.
Understanding SEO vs. GEO: The Basics of Search Optimization
Before diving into strategies for appearing in AI search results, it is important to understand the key differences between SEO and GEO.
Search Engine Optimization (SEO): This focuses on increasing your website’s visibility on search engines through researched keywords, quality content, backlinks, and fast site performance. Traditional SEO aims to rank higher in search results to attract organic traffic.
Generative Engine Optimization (GEO): GEO goes beyond traditional methods. It uses generative AI to offer personalized search results by understanding user intent. GEO connects better with local audiences by understanding natural language and providing dynamic content. Next time you perform a search, look for the “AI Overview.” That’s generative AI, and that’s where you’d like your business to be.
How AI Affects Search Behavior
Believe it or not, AI has been around for a long time. How long have we been asking Siri questions? Or Google? Or Alexa? As this technology proliferates all our devices, AI continues to transform search behaviors in several notable ways:
- Voice Search Is Common: Users are increasingly searching using voice commands. That’s why content needs to match conversational language.
- Focus on Long-Tail Keywords: AI understands context better, leading to more specific searches. Targeting these keywords can attract users who are ready to take action, often increasing conversion rates.
- Conversational Queries: AI helps search engines interpret natural, conversational language, so content should reflect how people actually speak.
Strategies For How to Appear in AI Search Results
With AI-driven search engines changing how users find information, businesses must adapt their optimization strategies to stay visible. Unlike traditional SEO, AI search considers context, intent, and conversational queries to generate more personalized results.
To ensure your website ranks well, you must focus on structured data, high-quality content, and user intent-driven optimization. Below are key strategies to help your business maintain a strong presence in AI-powered search results.
Create High-Quality, Relevant Content
Focus on providing valuable, informative, and engaging content that meets your audience’s needs.
Use Natural Language and Conversational Keywords
Incorporate keywords that align with how people talk, including question phrases and long-tail keywords. In this example, you can see that the search volume (on the left) is high while the keyword difficulty (on the right) is low, making these excellent long-tail keywords to try if you’re writing about generative AI.
Optimize for Voice Search
Structure your answers to common questions clearly and concisely. FAQ sections can help capture voice search traffic.
Use Structured Data and Schema Markup
This helps AI understand your content better and presents it accurately in search results, boosting visibility.
Ensure Mobile-Friendliness and Fast Load Times
AI considers user experience, so make sure your site works well on mobile devices and loads quickly.
Build Authoritative Backlinks
Earning links from trustworthy sites signals to AI that your content is useful and valuable, improving your search ranking.
Keep Content Up-To-Date
Regularly update your website with new content to stay relevant, as AI prefers sites that provide current information.
Partner With Us for AI-Driven SEO Guidance
At South Street & Co., we stay current with SEO trends, including AI updates, so we know how to appear in AI search results. We’re here to help businesses adapt through:
- AI-Enhanced SEO Strategies: We develop and implement SEO plans that match the latest AI-driven search behaviors, ensuring your website remains competitive.
- Customized Content Creation: Our content is tailored to meet the evolving needs of AI algorithms, focusing on natural language and user intent.
- Comprehensive Website Optimization: From technical SEO to user experience enhancements, we ensure your site meets all criteria favored by AI-influenced search engines.
Embracing AI-driven search evolution is crucial for businesses aiming to grow their online visibility. By applying these strategies, you can position your website effectively in AI search results, leading to sustained traffic and success.
Contact us today to schedule a complimentary call and learn how our SEO experts can help you appear in AI search results!
