PS: This post may contain affiliate links. If you click through my referral link, at no additional cost to you, I may earn a small commission if you make a purchase. Thank you for supporting South Street & Co. Read my disclosure policy.
Our Orlando internet marketing helped a client increase their leads by 352% in just 12 months. We’re sharing all the details in this blog.
How did we do it? With a strategy combining Search Engine Optimization (SEO) and Google Business Profile (GBP) management, our team used reoptimization, keyword research, location optimization, and consistency to give a local law firm incredible results. Let’s dive a little deeper into the details of this winning strategy.
Google’s main goal is to give users the best search experience and the best results possible. This means our Orlando internet marketing strategy does nothing if a client’s website isn’t optimized. We completed a full website audit to discover any needs the current website had. We then increased the website speed, added internal and external links, included keywords on existing pages, ensured the website was mobile optimized and improved all URLs and meta descriptions.
We dove deep into the company’s goals, target audience, and competitors to find the best keywords for their brand and SEO strategy, and continued to research them monthly. Our process for this is to use target services and a keyword research tool to find a large volume of popular, related keywords. We then analyze the results for search volume, keyword difficulty, and long-tail keywords that have the highest conversion rates and opportunities. Lastly, we optimize the keywords for search intent through Search Engine Results Page (SERP) analysis.
Based on a user’s IP address, Google knows where they are located. We optimized the firm’s Google Business Profile which allowed it to display at the top of the page to local users searching for legal services provided by our client. Using local keywords, our Orlando internet marketing team advanced the strategy to include additional areas of the client’s target audience in both Google Business Profile content and blogs.
SEO is a long game, and we were upfront with our client from the beginning. It can take 4-6 months to see results. Forthose results to continue to climb, SEO must be continued. Because of this, the client was patient and allowed us to deliver amazing results. Consistency allows keywords to continue to rank and builds authority with search engines.
We helped this local law firm increase leads by reoptimizing their website, doing extensive keyword research, adding location optimization, and creating a consistent strategy. We continue to help this client reach their business goals through a customized Orlando internet marketing strategy. Set up a call with us today to start getting the results you’ve been looking for.