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The holidays are here. There’s hustle and bustle and joy all around. Gift giving is in full swing, so why not give your company the gift of email marketing this holiday and new year season?
Email marketing has been the topic of discussion for some time now. But, the big kicker is… does it really work? A recent study from EmailExpert.com said that for every $1 spent, the return on investment is $44.25. Now, if you’re like me, you’re liking those numbers a lot! Here’s a breakdown of why every small business needs email marketing:
1. It’s one of the best ways to stay in touch with your customers. Email marketing is a great way to let all of your customers or clients know about your specials and deals. You can also send them information such as events, moving notifications and any changes with your business.
2. It’s cost efficient. Email marketing has a high ROI (return on investment). All marketers and business owners alike need to know where their money is going and how it’s being spent. Email marketing allows business owners to track who opened the email and what they clicked on too. This will help leverage what content people like and didn’t like for next time.
3. It is easy to set up. Email marketing is very easy to set up and, if you use MailChimp.com, it’s free if you have under a certain amount of people on your list. This is cost efficient for all businesses and allows a little wiggle room with learning what works and what doesn’t.
Email marketing is a great way to update customers and clients on the constant changes and promotions of your business. If you or someone you know needs help with their email marketing, contact us here. Otherwise, follow us on Pinterest, Twitter, Google+ and Instagram for more tips and tricks of the marketing trade.
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Blog Article Written By:
Kaitlyn Study
Marketer with an eye for innovation, outgoing spirit with an ongoing passion for life. Proud UCF alum and avid learner. Owner and Creative Director of South Street & Co.
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Ever been on a bad date? 🤦
They were on the phone the whole time, “forgot” their wallet/purse, and only talked about themselves. 😑 Don’t let your social media be like a bad date. Follow these tips to make sure your social media doesn’t get ghosted:
👉 Monitor comments, tags, and mentions to know what people are saying about your brand.
👉 Engage with your audience so they feel a connection.
👉 Inform followers about your industry, not just your products.
👉 Humanize your content because no one wants to talk to a robot.
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Ever wish you could take a Cosmo Magazine quiz to tell you which platform is best for your business? 🙋♀️
Unfortunately, choosing a social media platform is more complicated than finding out who your celebrity bestie is. 🙃 Don’t worry though, it’s not impossible. Start by analyzing your:
⭐ Audience - you should be where they are.
⭐ Social media goals - determine your objectives.
⭐ Content type - what media do you use and promote with?
Based on this analysis, you can narrow down the platforms and decide which works best for your business. When you’ve decided, you’ll want to run a report each month to ensure the platform is helping you reach your goals. ✅
👉 If this still sounds complicated, click the link in our bio and we will make things easy for you!
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