The holidays are here. There’s hustle and bustle and joy all around. Gift giving is in full swing, so why not give your company the gift of email marketing this holiday and new year season?

Email marketing has been the topic of discussion for some time now. But, the big kicker is… does it really work? A recent study from EmailExpert.com said that for every $1 spent, the return on investment is $44.25. Now, if you’re like me, you’re liking those numbers a lot! Here’s a breakdown of why every small business needs email marketing:

1. It’s one of the best ways to stay in touch with your customers. Email marketing is a great way to let all of your customers or clients know about your specials and deals. You can also send them information such as events, moving notifications and any changes with your business.

2. It’s cost efficient. Email marketing has a high ROI (return on investment). All marketers and business owners alike need to know where their money is going and how it’s being spent. Email marketing allows business owners to track who opened the email and what they clicked on too. This will help leverage what content people like and didn’t like for next time.

3. It is easy to set up. Email marketing is very easy to set up and, if you use MailChimp.com, it’s free if you have under a certain amount of people on your list. This is cost efficient for all businesses and allows a little wiggle room with learning what works and what doesn’t.

Email marketing is a great way to update customers and clients on the constant changes and promotions of your business. If you or someone you know needs help with their email marketing, contact us here. Otherwise, follow us on Pinterest, Twitter, Google+ and Instagram for more tips and tricks of the marketing trade.