What Is Your Name? 

Laura Gonzalez

What Is Your Job Title? 

Strategic Coordinator

What Do You Do On A Daily Basis? 

As cliche as it sounds, every day is different for me. I do a little bit of everything. I help our owner with a lot of research and making sure things are running smoothly, and that everyone is sticking to our schedule and budget. I also write blogs, social media posts, and email blasts for our agency, as well as different clients.

How Do You Get Yourself Mentally Prepared For Your Job? 

I love listening to inspirational or funny podcasts in the morning. They instantly put me in a better mood and make me look forward to the rest of the day. I also make sure I give myself enough time in the morning to have a good breakfast, check on the news and industry trends. Sometimes I find a lot of inspiration to do my work from those, and they give me something to talk about with my co-workers.

What Experience Have You Had In The Past That Led You Here?

I’ve been able to do marketing for a lot of different industries including entertainment, automotive, hospitality, retail and tech. I really wanted to find a place in which I could combine all that experience and continue learning about even more industries, and that is how I ended up at South Street!

What Are Some Tips & Tricks To Help Make Your Job Easier? 

1. Having a physical planner that I can use to jog down quick notes and cross items off is very helpful to go along with my virtual list of tasks. It adds a step to make sure nothing gets missed throughout the day. 
2. Organizing my email by client and task type helps ensure nothing gets missed and emails are easy to find.
3. Keeping constant communication with my co-workers and manager about what needs to be done is very important
4. Sharing solutions and answers to common questions on a group chat or shared document makes it a lot easier for our team to have quick access to important resources, while minimizing the amount of time we search for them individually

Who Do You Work Closely With? 

I work very closely with our owner, Kaitlyn, helping her with all kinds of tasks, so she can focus on communicating with clients and running the agency. I also work closely with our lovely content creatives researching and brainstorming ideas, editing each other’s content, and asking questions. Any time I need design work, I work with our graphic designer, so she can bring my visions to life.

What Do You Love Most About Your Job? 

I really enjoy the people I work with. Marketing can get very hectic sometimes, and it makes all the difference when you have people to bounce ideas off of, take a look at your work, or simply laugh throughout the day with.

What’s your favorite thing to do/ what are your hobbies? 

Apart from spending A TON of time with my dog, one of my biggest passions is dancing. I’ve been dancing since I was very young, and it’s always been my favorite way to express myself. I also really enjoy outdoor activities and adrenaline adventures. Anything from wakeboarding, to hiking, to skydiving is my type of scene.

What motivates you? 

My family is my biggest motivation. My mom is a single mom and has worked so hard to give me all the opportunities she could. I work every day to make sure she knows it was all worth it, and to give her all the support that she has always given me. The rest of my family is just as resilient and driven, and they inspire me to be a better person every day.

What’s your favorite color? 

Teal

What would you tell someone who doesn’t know about marketing? 

One of my favorite quotes of all time is “Your brand is what other people say about you when you’re not in the room.” Whether you run a business, sell a product, or simply want to connect with people, your brand is everything. Your brand is who you are to the rest of the world and is not something you necessarily choose. You can, however, tell your story in a way that shapes your brand, so that other people engage with it. That is where marketing comes in. 

What’s the biggest thing you’ve learned thus far? 

Being proactive is key! People get busy and time doesn’t stop ticking. If you are unsure of how to do something or are faced with a roadblock, it’s important to try to find resources on your own and do research to find solutions while you wait to get answers from other team members. Sometimes a simple Google search can solve a problem very quickly!

What’s something not a lot of people know about you? 

My second career choice, if I hadn’t gone with Marketing, was Archeology. Since I was about 10 years old, my dream was to be an Archeologist and Anthropologist, and I wanted to spend my life traveling the world studying every corner of it. I have a huge passion for learning about history and different cultures, and I still find this career to be fascinating and rewarding.